Globus retail

A presentation on

Presented By:

Roll No. 12166, 12168, 12176, 12178,12204, 12206,12213, 12216,12217, 12218

HISTORY• Fashion hub for the young and trendy Indian men and women, girls

and boys

• Across 24 cities in India

• Launched by the Rajan Raheja Group in 1999

• Affordable garments and accessories targeted towards the 16-35 year olds

• Designed by young fashion designers working out of the GLOBUS DESIGN HUB, Mumbai

INDORE

CHENNAI

MUMBAI

NEW DELHI

VISION & GOALS

• Reaching a milestone of 100 stores by the end of 2017

• The Globus Vision –“ To become the most admired fashion retailer

in India”

MAJOR COMPETITORS

• Pantaloons• Central• Shopper’s Stop• Lifestyle• Westside• Online shopping stores such

as Myntra, Jabong, Yepme, Zovi etc.

BRAND LOGO & TAGLINE

Brand Ambassador

7Ps

PRODUCT

• The iconic youth fashion brand in India

• Apparels- Men and Women

• Accessories- Women

Fashion BrandThe spirit of the youth can be captured with three words :

VibrantMaverick Expressive.

Eye candy fashion

F21 is an accessible hi-fashion brand, offering high-quality apparel.

F21 - the edgy fashion brand - is designed to appeal to the more experimental and adventurous consumers who seek cutting edge fashion.

Styling and fabric innovations help F21 offer high end fashion at prices which are affordable to young consumers.

From casual wear to club wear, F21 promises consumers attention unlimited.

THE GLOBUS DESIGN HUB

AS PER GLOBUS WEBSITE:

“The heart of our business lies in the creative workplace of our organization: Globus Design Hub. It has been recently launched in July'07 in Andheri, Mumbai and is in the nascent stages of becoming the leading design talent floor. It is the most well-equipped design studio in India in current times.”

Brands

PRICE

• Affordable garments that are trendy and fashionable and keeps pace with the changing trends.

• Starting range is around 300 Rs.

• Price differs according to the line.

PLACE

• More than 35 stores across 24 cities in India

• Cities such as Pune, Chennai, Mumbai, Kolkata, Nagpur, Indore, Varanasi, Jalandhar etc.

Globus Stores in Pune

PROMOTION• Through newspaper

• Magazines

• Hoardings

• Fashion weeks

• Kareena Kapoor endorsing the brand and also its summer, winter collections and sale.

• Discounts are available according to the festive seasons.

• Privilege Club• Privilege cards- Gold, Silver• Exclusive offers• Gift vouchers• Online Shopping

Gift Vouchers Available across all the stores in denominations of Rs 101 , Rs 251 , Rs 501 & Rs 1001 ; the Globus gift vouchers are apt for any occasion , function, reason or season.

Online Vouchers

PEOPLE• Dynamic and zealous workforce

• Staff highly trained

• Monthly MIS meetings ( Management Information System )

• Cricket Matches, Award ceremonies, Anniversaries, Monthly B’days.

• Feedback to those who lose out on promotions

• Conduct Exit Interviews for those quitting jobs

Dedication Of Employees Golden Stars: Those who achieve

100% of the target

Black dots: Those who achieve 90% of their target.

Red Dots: Those who achieve below 90% of their target

Achieving Corporate Targets

They work through 3 seasons- Summer, autumn, Winter.

Designers prepare the collections 6months in advance.

They build the organization by following a succession

plan for higher level posts, incase of dropouts.

Employee Structure

Vice President

General ManagerAsst.General Manager

Senior ManagerManager

Deputy ManagerAsst. Dy. ManagerSenior Executive

ExecutiveManagement Trainee

SupervisorSales associate

Cashier

PROCESS

• Try and adopt a process full of research and innovation that best serves the customers. Eg: Jeggings

• Brought in modern international technology and made heavy investments in acquiring the best, tried and tested processes and procedures of operation.

• State-of-the-art international IT , the highest quality of human resources and sustained financial commitment

PROCESS

Convenience lay-out followed

PHYSICAL EVIDENCE• Store design:• Friendly atmosphere• Great Location• Good Interior Design• Excellent furniture & fixture (straight rack & rounder)• Lighting used (Floodlighting)

Online Campaign :

• Give us your best pose and stand a chance to win big. • Get yourself clicked at any of our Globus stores in front of the

Pose-Snap-Share backdrop.-Post the picture on Globus’ facebook page.

• The Pic getting the maximum likes stand a chance to win Rs. 5000

Online Presence:

Customer Connect Campaigns

• Mondays last 50% longer than the other days. Hit 'Like' if you agree.