Fashion Magazine Assignment Research

Fashion Magazine Assignment

Michelle Tompkins

Glamour

The mast head is written in

capitals and the image

(usually a woman) overlaps

the title of the magazine.

The font is very simple yet

recognizable and often in

bright colours.

The price badge

is in a bright

yellow

circle, which is

very eye

catching.

The topics bar on

the website reflect

the subjects

covered in the

magazine.

Targets women aged 18-

49.

Published

monthly.

VogueVogue magazine is more

sophisticated and probably

aimed at an older target

audience because of this. The

website also reflects this. The

colours, (other than pink) are

not so bright and there is

much more emphasis on

blacks and golds.

I like the subtle colours

used, however this may

not stand out to most

people.

Targets ages 25-54.

The font on the front

covers tend to stick with

no more than 3 fonts. I

would use this technique

when creating my own

Cosmopolitan

Cosmopolitan is full of

bright colours.

Often uses contrasting

colours on the front page

of the magazine.

Targets ages 18-29.

The website is very bright

and graphic heavy, I think

this appeals to a younger

audience however I

would not use it.

On the front covers, there is

almost always at least one

‘badge’ with a tagline

containing something they think

will interest their readers.

Elle

Elle also has a

sophisticated style.

The background is

usually plain, or a

gradient, I would

probably mimic this

in my own design.

The models on the front

covers are placed in

front of the title ‘ELLE’.

The website uses

colours in such a way

that it looks fresh and

clean.

Elle claims to appeal to all ages, however I think that it seems to be targeted to a slightly older target audience than others, as the models are

wearing less make-up etc.