Deconstruction

Target Audience

This magazine is aimed at females, I can see this by the light background and bold red font colour. Also the main image is sophisticated and not sexual therefore less likely attracting men if I take the male gaze theory into consideration. I would say the target audience is an older female as it has a mature look about it.

Main Image

The main image is very mature and the outfit that has been chosen is

very sophisticated meaning that it is aimed at an older female at the age of about 25-40 the makeup is quite

subtle with a bright red lipstick which matches the colour scheme chosen for the front cover. They've used a blank facial expression with a laid back posture, this means its less

likely to attract a younger audience.

Masthead

The masthead uses the same font on every edition of this magazine they do, it is their brand identity, looking

at this particular addition I can clearly see this is a well known magazine as the main image is overlapping and

covering the masthead, which means people will already know which

magazine it is without seeing all of the masthead. This edition is in red which ties in with the whole of the

colour scheme throughout.

Cover Lines

There are just the right amount of cover lines on the front cover to match their target audience, if

there were too many and looked overly cluttered it may appeal to a younger audience as it wouldn't look as mature. They've changed between two fonts which makes certain cover lines stand out to

others and they've also changed colours to divide the cover lines.

Layout & Colour Scheme

The layout itself is very mature as it isn't cluttered and is well oganised

by using different colours and fonts. The colour scheme is also mature as

its subtle and not too bright ir in your face, this means its less likely to attract younger teenage females as they're likely to go for pinks or purples and more likely to attract the older females with a gender

mutual colour.

Masthead

On this contents page the masthead is rather big and stands out more then

anything on the whole page as it takes up about a quarter of the contents page, I like the look of this because it makes it looked more organised instead of being

messy.

Layout & Fonts

I love the layout of this contents page as it looks very organsied but not

empty, there's a lot going on in this page, a lot of articles that are divided

into categories within the contents page. This gives a mature look. On the

left hand side it also has the Editors letter, I like the idea of putting this on a contents page with the page set into 4

columns. The fonts used are basic fonts which makes it easy to read and

looks more professional this way.

Colour Scheme

The contents page for this magazine has also followed the same colour scheme

as the front cover, this shows continuity and looks more professional this way. The colour scheme is red white and

black, however i think this colour scheme is a bit too plain for my target audience but fits the audience of Elle

very well.

Images

Elle only use 2 images on their contents page, this looks good because

it looks more mature and not overly cluttered with images, I like how they

have an image next to the editors note that fits well in the first column, the second image is the main image and takes up 2 columns which grabs the

attention of the readers.

Layout & Colour Scheme

The colour scheme for this double page spread is just black and white which in my opinion looks too plain and wouldn't attract many people

to want to read that article. However I like the layout of the

main image taking up a whole page and the article on the other one, the pull quote grabs the attention of the readers as it is situated in

the center of the page.

Article

The article itself looks very long and is only in two columns, There is also no title to this article which

doesn't look very professional. The start of the article has a drop cap which makes it look more like

a book rather then a fashion article, overall doesn't look very appealing. The font they've used is very basic and easy to read and looks more mature this way, they

have also put the pull quote in bold therefore makes it stand out

even more

Main Image

I love the main image of this double page spread, I think it

looks very fashionable, I like the black and white effect however i

don't think it would suit my magazine, it is a really nice pose

that they've used as it isn't commonly used for magazines and

is rarely used.