Fashion bloggers

FASHION

BLOGGERS

INDEX

1. Fashion blog

2. Influence of fashion bloggers

3. Commercialization of fashion blogging

4. Keys to successful blogging

5. Discussion

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FASHION BLOG

A blog that covers the fashion industry,

clothing and personal style.

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• Front row at fashion shows

• First access to new collections

• Test new products

Fashion bloggers:

• inspire thousands of women

• determine the trends

INFLUENCE

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INFLUENCE

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• Profitable new media business

• Full-time job

• How do they earn money?

COMMERCIALIZATION

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ADS

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ADVERTORIALS

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COLLABORATIONS

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• Great content

• Strong social network

• Be yourself

SUCCESSFUL BLOGGING

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Fashion blogs:

• are underestimated

• have an incredibly wide reach

• should be taken seriously

CONCLUSION

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THANK YOU FOR

YOUR ATTENTION!

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News by (fashion) bloggers is more

newsworthy than news by traditional

journalists.

DISCUSSION

13/13