Why Can't You Understand Me? Analyzing Collaboration Culture Clash

Why can’t you understand me?

Rawn ShahSocial Business Architect

Rising Edge

@rawn #cultureclash

Why hasn’t collaboration

become 100x easier now

with so many ways

to collaborate digitally?

3© Rawn Shah. Some rights reserved

CollaborativeCultures

are Chimeras

Prism Effect of Digital

collaboration

Two challenges

Three (big) steps for the Social Enterprise

@rawn #cultureclash

Digital transformation is key to future success

Source: Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch,Embracing Digital Technology: A New Strategic Imperative, MIT Sloan Management Review & Capgemini Consulting (2013)

Market Outperformers invest in Digital technology …

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…and see Culture as key to Digital Transformation

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Technology alone is not the answer

Chris McGrath, Reducing Culture Clash in M&A with Social Intranet Software, ThoughtFarmer 2014 – http://www.thoughtfarmer.com/mergers

• Don’t get the right info from leaders

• Don’t learn cultural characteristics of the merging companies

• Don’t collaborate, or actively work against each other.

• Distracted from the core business.

• 50-70% of M&A activities fail to meet targets

• 33% of respondents blamed cultural integration issues:

@rawn #cultureclash

1. Create a dedicated space to spread clear, consistent messages

2. Gather feedback and questions

Great ✔ Are you sure?

Source: Erin Meyer, The Culture Map, PublicAffairs (2014) – review: http://onforb.es/10FVP0Z

During the M&A activity, employees are seeking out information and forums in which to be heard

Challenge 1: CollaborativeCultures are Chimeras

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Designing a work culture just on Organizational values?

@rawn #cultureclash© Rawn Shah. Some rights reserved

Sturdy + Strong + Agile

Photo: Duncan Hull, DNA Origami https://www.flickr.com/photos/dullhunk/4422952742/© Rawn Shah. Some rights reserved @rawn #cultureclash

You may end up with …

BEAR-SHARK-TOPUS

Photo: CtrlAltDelYourFace (Reddit), http://knowyourmeme.com/memes/bearsharktopus© Rawn Shah. Some rights reserved @rawn #cultureclash

Real Work Cultures =

Organic +Multifaceted +

Unevenly distributed

Regional

Generational

Multiple

Organisational

Generational

Organisational

Passion

Cultural influencers:

Oxford Economics, Workforce 2020: The Looming Talent Crisis-- http://onforb.es/1xo1kir

Workforce strategy is shifting

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Regional

Generational

Passion

Organisational

5 Segments of Cultural Influence

Network

HofstedeMeyer Bicchieri

Trompenaars & Hampden-TurnerSchein

Denison

Hagel & Seely-Brown

MannheimTapscott

GranovetterWatts

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Regional

Generational

Passion

Organisational

Network

Interests, Expertise

Innovating

Connecting Attention management

Millennials/ Gen Y

NationalCulture

Leadership

Social Capital

Values

Work modes

Urbanism

Mobile

Language

Post-War /Boomers

Social Norms

Online / Digital

Weak ties

Mindfuless

Post-Democracy

Entrepreneurship

Ethnic culture

Community Standards

Reputation

Net Generation

FlowQuesting

AutonomyRisk

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Inclusion in job objectives

Formal Classroom training

Behavior of line & operational managers

Integrating into Business processes

Behavior of Senior Leaders

Internal communications campaigns

Behavior of Colleagues & Peers

2014 2013

What drives the change in the Digital Workplace? Peer Behavior and Internal Comms

Jane McConnell (UK/France), Digital Workplace Trends Report 2013-14 -- http://bit.ly/11S9uma

(a) a decentralized approach

(b) where people are informed

(c) and can enable each other

(d) through shared experience@rawn #cultureclash© Rawn Shah. Some rights reserved

To Develop a Collaborative Culture, you need:

Collaborative cultures are chimeras of our Shared Experiences

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Challenge 2: The Prism Effect of

Digital Collaboration

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The Human Mind has the amazing ability to reconstruct from fragments

And if you still recognize it, I hear there is an excellent museum around here…@rawn #cultureclash

Imagine what the other side

is thinking.

is feeling.

HR Tech Europe 2013© Rawn Shah. Some rights reserved

@rawn #cultureclash

is thinking.

is feeling.

is thinking.

is feeling.

But sometimes the mind can miscomprehend

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26© Rawn Shah. Some rights reserved @rawn #cultureclash

Content Lifetime

Reputation & Virality

Visible Identity

Attention Needed

Data Richness

Experience Sharing

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Collaborative cultures can conflict with the Digital infrastructure.

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Choose the right tools for the right scenario

So how do we cut through?

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Step 1: Map your

culture segments in each scenario

Example: Regional culture mapping

Source: Erin Meyer, The Culture Map, PublicAffairs (2014) -- http://onforb.es/10FVP0Z

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Map to discover the differences

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Source: Erin Meyer, The Culture Map, PublicAffairs (2014) -- http://onforb.es/10FVP0Z

Step 2:Translate the

mappings to yourSocial infrastructure

What is the right tech by your culture fit?

Scales of Work Culture(Erin Meyer)

Tech Cultural Attributes(Rawn Shah)

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Find the confluences in each collaboration scenario

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team A

team B

group G

group K

site Y

site X

Step 3:Sharpen

collaboration skills at the Edges

Decentralize

• Training & Enablement

• Cultural awareness

• Expertise identification

Centralize

• Collaboration systems

• Measurement systems

• Digital Recognition

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Solution in brief

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1. Map 2. Translate 3. Enable

• Training & Enablement

• Cultural awareness• Expertise

identification

• Collaboration systems• Measurement

systems• Digital Recognition

Rawn Shah• Social Business Architect

• Ex-Social Business Lead ata 400K-employee multinational

• Connected Business blog: http://Blogs.Forbes.com/rawnshah/

• Author: Social Networking for Business

• rawnshah@gmail.com• Linkedin.com/in/rawnshah• facebook.com/rawnshah• twitter.com/rawn

@rawn #cultureclash

Why Can't You Understand Me? Analyzing Collaboration Culture Clash

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