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Thought leadership on social mediaAlfred Hermida Ph.D.Director, UBC Journalism@hermida
Academy of Management, August 8 2015
@hermidahttp://www.conversationprism.com/
½ billion tweets per day100 hours of video per minuteThree million Likes per hour
60 million Instagram photos daily
@hermida
Virtually infinite supply
Limited attention
@hermida
@hermidahttp://www.flickr.com/photos/icedsoul/
Command attention
@hermida
You are what you shareExpertisePassionsNetworksPersonality
@hermida
Expertise
@hermida
Passions
@hermida
Passions
@hermida
Networks
@hermida
Personality
Personality
@hermida
Personality
Google yourselfClaim your nameBe consistentIdentify your niche
Have a goalFind/engage expertsShare with purposeMeasure & revise
Game plan
@hermida
Time, effortand love
@hermida
alfred.hermida@ubc.ca @hermida telleveryone.ca
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