Collectivism versus individualism

Presented By

Anele Mzinyati 214192180

Monwabisi Xinwa 209118075

COLLECTIVISM VERSUS INDIVIDUALISM

DEFINITION OF TERMS INDIVIDUALISM“ME”CONSCIOUNESS ADVANTAGES AND DISADVANTAGES

OF INDIVIDUALISM COLLECTIVISM “WE” CONSCIOUSNESS ADVANTAGES AND DISADVANTAGES

OF COLLECTIVISM Contrasting values ATTRIBUTIONS FOR BEHAVIOUR Individualist Pattern Collectivist pattern Summary

TABLE OF CONTENT

Individualism–collectivism dimension of culture describes the relationships individuals have in each culture. In

individualistic societies, individuals look after themselves and their immediate family only whereas in collectivistic

cultures, individuals belong to groups that look after them in exchange for loyalty.

INTRODUCTION

Individualism •Is where by one’s focuses on themselves, and their family.

individual uniqueness and self-determination is valued.

Collectivism•Is where by one’s trust is upon his member, or where by

members are concerned more on groups than themselves.

DEFINITION OF TERMS

They put themselves first.Loosely linked to each other.Motivated by their ideas and goals.Emphasis is placed on the self(whether its self help, self sufficiency, self actualization).Communicates as individuals and pay little attention to a person’s group membership.

INDIVIDUALISM“ME”CONSCIOUNESS

Decision making is decided upon whether if its best for the individual.

Individual rights are taken and seen as most important one’s.

“It’s a value that says if you have to choose between what you want to do and others want you to do, you

simple do what you want to do.”

INDIVIDUALISM(CONT…)

Multidimensional CultureMembers within an individualistic

society share many characteristics; however, they also have the

freedom to be different.

Self-SufficiencyIndividualism fosters the ability to perform well individually and find

strength within themselves to overcome obstacles.

Individualism does not allow for other people(s) to experience that person's

talents or creativity. Learning to cooperate with others is what builds character, friendship, and important

life skills.

They have more problems with finding good friends, because they don’t care about others’ opinions. It can lead to

difficulties with social life.

ADVANTAGES DISADVANTAGES

ADVANTAGES AND DISADVANTAGESOF INDIVIDUALISM

Feel closely linked to one or more groups by living closely linked to themselves.

Commitment to valued groups(family and extended families, organizations is important to them).

In collectivistic cultures a direct confrontation will always be avoided.

COLLECTIVISM “WE” CONSCIOUSNESS

Allow for more jobs and consensus or achievement is

what is needed by the community

Each one take care and help one another to fulfill a certain

goal.

Some members tend to be lazy if there are too many group

members.

ADVANTAGES DISADVANTAGES

ADVANTAGES AND DISADVANTAGESOF COLLECTIVISM

Individual:1.Independent—free, control over

one’s life2.Goals—striving for one’s own

goals and achievements3.Compete—personal competition

and success4.Unique—focus on one’s own

unique characteristics5.Private self-knowledge—keeping

one’s thoughts private from others

6.Direct communication—stating clearly what one wants and needs

Collectivism:

1.Related—consider close others as part of the self

2.Belong—enjoy belonging to groups

3.Duty—being willing to make sacrifices as a group member

4.Harmony—concern for group harmony

5.Advice—turning to close others for help with decisions

6.Group—preference for working in groups

CONTRASTING VALUES

Collectivist cultural values with their focus on groups, place heavier

emphasis on situational influences.

Individualist cultural values with their individual uniqueness, place emphasis

on personal characteristics.

ATTRIBUTIONS FOR BEHAVIOUR

CHILDREN RAISED AS INDIVIDUALISTS MAY BE JUST AS CLOSE TO THEIR FAMILIES AS A CHILD RAISED IN A COLLECTIVE SETTING, BUT THEY DRAW THE

BOUNDARIES DIFFERENTLY: IN CASE OF A CONFLICT, THEY MAY FEEL MORE FREE TO CHOOSE THEIR

INDIVIDUAL PREFERENCE. DUTY, HONOR, AND DEFERENCE TO

AUTHORITY ARE LESS PROMINENT FOR THOSE WITH INDIVIDUALIST

STARTING POINTS THAN COLLECTIVE ONES.

INDIVIDUALIST PATTERN

CHILDREN ARE TAUGHT THAT THEY ARE PART OF A CIRCLE OF RELATIONS.

THIS IDENTITY AS A MEMBER AS A MEMBER OF A GROUP COMES FIRST, SUMMED IN THE SOUTH AFRICAN IDEA OF

UBUNTU: “I AM BECAUSE WE ARE”.

COLLECTIVIST PATTERN

These definitions give you a framework and some guidelines for understanding, and it’s up to you to have the discussions to learn how

people really are.

CONCLUSION