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Presented By
Anele Mzinyati 214192180
Monwabisi Xinwa 209118075
COLLECTIVISM VERSUS INDIVIDUALISM
DEFINITION OF TERMS INDIVIDUALISM“ME”CONSCIOUNESS ADVANTAGES AND DISADVANTAGES
OF INDIVIDUALISM COLLECTIVISM “WE” CONSCIOUSNESS ADVANTAGES AND DISADVANTAGES
OF COLLECTIVISM Contrasting values ATTRIBUTIONS FOR BEHAVIOUR Individualist Pattern Collectivist pattern Summary
TABLE OF CONTENT
Individualism–collectivism dimension of culture describes the relationships individuals have in each culture. In
individualistic societies, individuals look after themselves and their immediate family only whereas in collectivistic
cultures, individuals belong to groups that look after them in exchange for loyalty.
INTRODUCTION
Individualism •Is where by one’s focuses on themselves, and their family.
individual uniqueness and self-determination is valued.
Collectivism•Is where by one’s trust is upon his member, or where by
members are concerned more on groups than themselves.
DEFINITION OF TERMS
They put themselves first.Loosely linked to each other.Motivated by their ideas and goals.Emphasis is placed on the self(whether its self help, self sufficiency, self actualization).Communicates as individuals and pay little attention to a person’s group membership.
INDIVIDUALISM“ME”CONSCIOUNESS
Decision making is decided upon whether if its best for the individual.
Individual rights are taken and seen as most important one’s.
“It’s a value that says if you have to choose between what you want to do and others want you to do, you
simple do what you want to do.”
INDIVIDUALISM(CONT…)
Multidimensional CultureMembers within an individualistic
society share many characteristics; however, they also have the
freedom to be different.
Self-SufficiencyIndividualism fosters the ability to perform well individually and find
strength within themselves to overcome obstacles.
Individualism does not allow for other people(s) to experience that person's
talents or creativity. Learning to cooperate with others is what builds character, friendship, and important
life skills.
They have more problems with finding good friends, because they don’t care about others’ opinions. It can lead to
difficulties with social life.
ADVANTAGES DISADVANTAGES
ADVANTAGES AND DISADVANTAGESOF INDIVIDUALISM
Feel closely linked to one or more groups by living closely linked to themselves.
Commitment to valued groups(family and extended families, organizations is important to them).
In collectivistic cultures a direct confrontation will always be avoided.
COLLECTIVISM “WE” CONSCIOUSNESS
Allow for more jobs and consensus or achievement is
what is needed by the community
Each one take care and help one another to fulfill a certain
goal.
Some members tend to be lazy if there are too many group
members.
ADVANTAGES DISADVANTAGES
ADVANTAGES AND DISADVANTAGESOF COLLECTIVISM
Individual:1.Independent—free, control over
one’s life2.Goals—striving for one’s own
goals and achievements3.Compete—personal competition
and success4.Unique—focus on one’s own
unique characteristics5.Private self-knowledge—keeping
one’s thoughts private from others
6.Direct communication—stating clearly what one wants and needs
Collectivism:
1.Related—consider close others as part of the self
2.Belong—enjoy belonging to groups
3.Duty—being willing to make sacrifices as a group member
4.Harmony—concern for group harmony
5.Advice—turning to close others for help with decisions
6.Group—preference for working in groups
CONTRASTING VALUES
Collectivist cultural values with their focus on groups, place heavier
emphasis on situational influences.
Individualist cultural values with their individual uniqueness, place emphasis
on personal characteristics.
ATTRIBUTIONS FOR BEHAVIOUR
CHILDREN RAISED AS INDIVIDUALISTS MAY BE JUST AS CLOSE TO THEIR FAMILIES AS A CHILD RAISED IN A COLLECTIVE SETTING, BUT THEY DRAW THE
BOUNDARIES DIFFERENTLY: IN CASE OF A CONFLICT, THEY MAY FEEL MORE FREE TO CHOOSE THEIR
INDIVIDUAL PREFERENCE. DUTY, HONOR, AND DEFERENCE TO
AUTHORITY ARE LESS PROMINENT FOR THOSE WITH INDIVIDUALIST
STARTING POINTS THAN COLLECTIVE ONES.
INDIVIDUALIST PATTERN
CHILDREN ARE TAUGHT THAT THEY ARE PART OF A CIRCLE OF RELATIONS.
THIS IDENTITY AS A MEMBER AS A MEMBER OF A GROUP COMES FIRST, SUMMED IN THE SOUTH AFRICAN IDEA OF
UBUNTU: “I AM BECAUSE WE ARE”.
COLLECTIVIST PATTERN
These definitions give you a framework and some guidelines for understanding, and it’s up to you to have the discussions to learn how
people really are.
CONCLUSION