IPR Policy Imperatives for Boosting Innovation in India

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IPR Policy Imperatives forIPR Policy Imperatives forBoosting InnovationBoosting Innovation

| Kiran Bettadapur S. (Advocate) || Kiran Bettadapur S. (Advocate) |

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Example 1Example 1

Rs. 100?Rs. 100? Rs.100+50?Rs.100+50?

Cool...Cool...Wow!Wow!Aha..!Aha..!

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Example 2Example 2 ““Aha-’n-Wow!” EffectAha-’n-Wow!” Effect

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DefinitionDefinition

MAKE COMPLEX THINGS SIMPLE

IMPLEMENT IDEAS FOR

IMPACTTHINK AFRESH TO CREATE VALUE

CONVERT IDEAS INTO MARKETABLE & MANUFACTURABLE FORM

EXPLOIT NEW IDEAS SUCCESSFULLY

Core IdeaCore Idea Creation of Creation of

the mindthe mind Change Change

Status QuoStatus Quo

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MonetisationMonetisation HelpHelp

DifferentiateDifferentiate Novel + OriginalNovel + Original USEFUL USEFUL

improvementimprovement NOTNOT Obvious / Obvious /

NOT AbstractNOT Abstract (Makeable) (Makeable)

Create Entry Create Entry BarrierBarrier

Force MultiplierForce Multiplier

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Bottom-lineBottom-line

DesirablDesirable to e to

Users?Users?

Possible Possible with with

TechnologyTechnology??

Viable in Viable in the the

Market?Market?

INNOVATIOINNOVATIONN

UtilityUtility Pain-Problem Pain-Problem

-Performance-Performance Need (latent / Need (latent /

patent) patent) EntertainingEntertaining

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Cardinal QuestionCardinal Question

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The Silos = 3-X’sThe Silos = 3-X’s

EXPIREDEXPIRED Rights Rights

ExtinguishedExtinguished PASTPAST

EXISTENTEXISTENT Rights Rights

Extant ... Extant ... SubsistingSubsisting

PRESENTPRESENT

EXPECTANTEXPECTANT Rights = To be Rights = To be

Expressed... Expressed... ClaimedClaimed

FUTUREFUTURE

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Guess?Guess?

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Garbage Disposer (Garburator)Garbage Disposer (Garburator) Creative Creative

ImitationImitation In MFG... In MFG...

Pharma-likePharma-like

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OpportunityOpportunity

GET INSPIRED BY 10+ mil. patents

(expired)

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EnhancementEnhancement Disruptive Disruptive

InnovationInnovation

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Cardinal Question AgainCardinal Question Again

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Mobility + MiniaturizationMobility + Miniaturization

Small Form-factorSmall Form-factor On-the-GoOn-the-Go

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Mash-up / MergeMash-up / Merge IntegrateIntegrate SimplifySimplify

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iMprovement / ModificationiMprovement / ModificationNOVEL:NOVEL: BiggerBigger BetterBetter FasterFaster SaferSafer Easier...Easier...Pain v. GainPain v. Gain

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(Biz) Model(Biz) Model

Direct2ClientDirect2Client Made2OrderMade2Order

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Market Change / ModernityMarket Change / Modernity

ComfortComfort ConvenienceConvenience LifestyleLifestyle

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MarketingMarketing Segment Segment

SpecificSpecific

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Method / Manf. ProcessMethod / Manf. Process ProductivityProductivity

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The SEVEN-M’s ofThe SEVEN-M’s of

MMINIATURISATION &INIATURISATION &MOBILITYMOBILITY

MMASH-UP / MERGERASH-UP / MERGER

MMODIFICATION / ODIFICATION /

IIMMPROVEMENTPROVEMENT

MMODEL (BIZ)ODEL (BIZ)

MMODERNITYODERNITY

MMARKETINGARKETING

MMETHOD / ETHOD /

MMFG. (PROCESS)FG. (PROCESS)

COMPELLING VALUE

COMPELLING VALUE

DISRUPTIVE, MARKET RESHAPING

DISRUPTIVE, MARKET RESHAPING

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Enhancement (Enhancement (‘‘Al–icsAl–ics‘‘))

Aest

hetic

s

Aest

hetic

s

Ergonomics

ErgonomicsAnthropometricsAnthropometrics

ECONOMICSECONOMICSFu

nctio

nal

Func

tiona

lOperationalOperational

Technological

Technological

& Ecological

& Ecological

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ExtrapolationExtrapolation

IdealIdeal

ControllableControllable

ComplexComplex

AutomatedAutomated

Ease-of-UseEase-of-Use

Sub-systemSub-systemMismatchesMismatches

HF Energy HF Energy DrivenDriven

RobustnessRobustness

TRENDSTRENDS

PREDICTPREDICT

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IdeationIdeation

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IP Protection (Patenting)IP Protection (Patenting)

AA

BBCC

DDISRUPTIVEISRUPTIVEINNOVATIONINNOVATION

GILEGILEIMPROVEMENTIMPROVEMENT

REATIVEREATIVEIMITATIONIMITATION

REAKTHRO’REAKTHRO’INVENTIONINVENTION

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Imperatives – 5 E’sImperatives – 5 E’s EDUCATEEDUCATE

Domestic Firms: MSMEDomestic Firms: MSME GrassrootsGrassroots

EMPANELEMPANEL IP Lawyers = ExpertiseIP Lawyers = Expertise Lower CostLower Cost

ENACTENACT Strict Non-compete + Strict Non-compete +

NDA +ConfidentialityNDA +Confidentiality Non-circumventionNon-circumvention

ENFORCEENFORCE Provide DataProvide Data Faster Redressal + Non-Faster Redressal + Non-

appealableappealable

EMPOWEREMPOWER Protect (TRIPS+)Protect (TRIPS+) Don’t Don’t

KneelKneel NONO Data Exclusivity Data Exclusivity NONO Patent Linkage Patent Linkage NONO Frivolous Frivolous

evergreeningevergreening YESYES Compulsory License Compulsory License

(Pharma/Food)(Pharma/Food) GI + Traditional GI + Traditional

Knowledge Knowledge Venue / Forum ShoppingVenue / Forum Shopping Last MileLast Mile

Think End-2-EndThink End-2-End Fund innovators (SBIR)Fund innovators (SBIR) MSME Challenges (Cash)MSME Challenges (Cash)

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““Innovate... Or... Perish!”Innovate... Or... Perish!”