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05/01/23 1
IPR Policy Imperatives forIPR Policy Imperatives forBoosting InnovationBoosting Innovation
| Kiran Bettadapur S. (Advocate) || Kiran Bettadapur S. (Advocate) |
05/01/23 2
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Example 1Example 1
Rs. 100?Rs. 100? Rs.100+50?Rs.100+50?
Cool...Cool...Wow!Wow!Aha..!Aha..!
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Example 2Example 2 ““Aha-’n-Wow!” EffectAha-’n-Wow!” Effect
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DefinitionDefinition
MAKE COMPLEX THINGS SIMPLE
IMPLEMENT IDEAS FOR
IMPACTTHINK AFRESH TO CREATE VALUE
CONVERT IDEAS INTO MARKETABLE & MANUFACTURABLE FORM
EXPLOIT NEW IDEAS SUCCESSFULLY
Core IdeaCore Idea Creation of Creation of
the mindthe mind Change Change
Status QuoStatus Quo
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MonetisationMonetisation HelpHelp
DifferentiateDifferentiate Novel + OriginalNovel + Original USEFUL USEFUL
improvementimprovement NOTNOT Obvious / Obvious /
NOT AbstractNOT Abstract (Makeable) (Makeable)
Create Entry Create Entry BarrierBarrier
Force MultiplierForce Multiplier
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Bottom-lineBottom-line
DesirablDesirable to e to
Users?Users?
Possible Possible with with
TechnologyTechnology??
Viable in Viable in the the
Market?Market?
INNOVATIOINNOVATIONN
UtilityUtility Pain-Problem Pain-Problem
-Performance-Performance Need (latent / Need (latent /
patent) patent) EntertainingEntertaining
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Cardinal QuestionCardinal Question
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The Silos = 3-X’sThe Silos = 3-X’s
EXPIREDEXPIRED Rights Rights
ExtinguishedExtinguished PASTPAST
EXISTENTEXISTENT Rights Rights
Extant ... Extant ... SubsistingSubsisting
PRESENTPRESENT
EXPECTANTEXPECTANT Rights = To be Rights = To be
Expressed... Expressed... ClaimedClaimed
FUTUREFUTURE
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Guess?Guess?
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Garbage Disposer (Garburator)Garbage Disposer (Garburator) Creative Creative
ImitationImitation In MFG... In MFG...
Pharma-likePharma-like
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OpportunityOpportunity
GET INSPIRED BY 10+ mil. patents
(expired)
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EnhancementEnhancement Disruptive Disruptive
InnovationInnovation
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Cardinal Question AgainCardinal Question Again
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Mobility + MiniaturizationMobility + Miniaturization
Small Form-factorSmall Form-factor On-the-GoOn-the-Go
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Mash-up / MergeMash-up / Merge IntegrateIntegrate SimplifySimplify
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iMprovement / ModificationiMprovement / ModificationNOVEL:NOVEL: BiggerBigger BetterBetter FasterFaster SaferSafer Easier...Easier...Pain v. GainPain v. Gain
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(Biz) Model(Biz) Model
Direct2ClientDirect2Client Made2OrderMade2Order
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Market Change / ModernityMarket Change / Modernity
ComfortComfort ConvenienceConvenience LifestyleLifestyle
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MarketingMarketing Segment Segment
SpecificSpecific
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Method / Manf. ProcessMethod / Manf. Process ProductivityProductivity
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The SEVEN-M’s ofThe SEVEN-M’s of
MMINIATURISATION &INIATURISATION &MOBILITYMOBILITY
MMASH-UP / MERGERASH-UP / MERGER
MMODIFICATION / ODIFICATION /
IIMMPROVEMENTPROVEMENT
MMODEL (BIZ)ODEL (BIZ)
MMODERNITYODERNITY
MMARKETINGARKETING
MMETHOD / ETHOD /
MMFG. (PROCESS)FG. (PROCESS)
COMPELLING VALUE
COMPELLING VALUE
DISRUPTIVE, MARKET RESHAPING
DISRUPTIVE, MARKET RESHAPING
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Enhancement (Enhancement (‘‘Al–icsAl–ics‘‘))
Aest
hetic
s
Aest
hetic
s
Ergonomics
ErgonomicsAnthropometricsAnthropometrics
ECONOMICSECONOMICSFu
nctio
nal
Func
tiona
lOperationalOperational
Technological
Technological
& Ecological
& Ecological
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ExtrapolationExtrapolation
IdealIdeal
ControllableControllable
ComplexComplex
AutomatedAutomated
Ease-of-UseEase-of-Use
Sub-systemSub-systemMismatchesMismatches
HF Energy HF Energy DrivenDriven
RobustnessRobustness
TRENDSTRENDS
PREDICTPREDICT
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IdeationIdeation
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IP Protection (Patenting)IP Protection (Patenting)
AA
BBCC
DDISRUPTIVEISRUPTIVEINNOVATIONINNOVATION
GILEGILEIMPROVEMENTIMPROVEMENT
REATIVEREATIVEIMITATIONIMITATION
REAKTHRO’REAKTHRO’INVENTIONINVENTION
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Imperatives – 5 E’sImperatives – 5 E’s EDUCATEEDUCATE
Domestic Firms: MSMEDomestic Firms: MSME GrassrootsGrassroots
EMPANELEMPANEL IP Lawyers = ExpertiseIP Lawyers = Expertise Lower CostLower Cost
ENACTENACT Strict Non-compete + Strict Non-compete +
NDA +ConfidentialityNDA +Confidentiality Non-circumventionNon-circumvention
ENFORCEENFORCE Provide DataProvide Data Faster Redressal + Non-Faster Redressal + Non-
appealableappealable
EMPOWEREMPOWER Protect (TRIPS+)Protect (TRIPS+) Don’t Don’t
KneelKneel NONO Data Exclusivity Data Exclusivity NONO Patent Linkage Patent Linkage NONO Frivolous Frivolous
evergreeningevergreening YESYES Compulsory License Compulsory License
(Pharma/Food)(Pharma/Food) GI + Traditional GI + Traditional
Knowledge Knowledge Venue / Forum ShoppingVenue / Forum Shopping Last MileLast Mile
Think End-2-EndThink End-2-End Fund innovators (SBIR)Fund innovators (SBIR) MSME Challenges (Cash)MSME Challenges (Cash)
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““Innovate... Or... Perish!”Innovate... Or... Perish!”