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Created in my political science class; The Third Sector and Nonprofit Organizations, described as, "Starting and managing nonprofit enterprises; differences between public, nonprofit, and for-profit organizations; nature and scope of the third sector; grant writing project."I composed a term presentation using my communications social media skills to give important points for nonprofit organizations to enhance their donations and grow. I used the Wounded Warrior Project organization as a successful example for the class to follow so that I kept it simple and to the point. Final grade received an A.
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Using Social Media to Fundraise Your Nonprofit
Amanda
Outline Why Is This Important? Myths/Realities The Wounded Warrior Project How to Be Successful Things to Consider
Why Is This Important? Social media has made it possible to
reach millions of multiple constituencies; with the click of a button. Are we leveraging this resource to its highest potential?
Myths “It’s free” “Everyone is doing
it” “Another channel to
reach people” “Build relationships
with donors and volunteers”
Realities It’s only free to join.
Using tools and time costs $
The more people use it the harder it is to rise above
Keep all channels Only if you reach
them. There is no evidence social networking creates lasting relationships
Ogden, T. (2009). Social Networking and Mid-Size Non-Profits: What’s the Use? Philanthropy Action 2-31
Wounded Warrior Project
Mission
WWP Connect™
Online community where WWP alumni, family members, and staff can share information, support, and resources.
Alumni
Provides long-term support and camaraderie for warriors through events, discounted services, and an online community.
WWP Resource Center• Provides warriors and their
families/caregivers with information on the best available programs and services to meet their needs.
Success Posting links to external news items about
the organization or its causes Using their message board or discussion wall
to post announcements and answer questions Social media pages are coordinated
accordingly Donors and volunteers are given “Tips” for
social media fundraising on their website
Celebrities
Things to Consider Tweets have tiny shelf lives; don’t think only
tweeting will get your name out Social media does not always bring in big $
but the excitement they create can HELP lure new donors
Learn how to use technology to its highest capabilities. Many donors prefer contact through social media
Time
Questions?
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