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NETHERLANDS
Jeff Dodds, CEO Tele2 Netherlands
Fixed broadband back to growth
0
2000
4000
6000
8000
10000
12000
Activations Churn
Jan-13 Sep-14
3
Already high smartphone penetration
High mobile phone tariffs compared to the rest of Europe
4G data positioned as a premium service by
many brands
Enormous potential for data growth
It is good to be a challenger in the Netherlands
4
Source: Telecompaper
78% 82%
16%24%
11%17%
April May June July August September
78% 82%
Smartphone Penetration Tele2 4G Enabled Phones Tele2 VoLTE Enabled Phones Tele2
Smartphone penetration, 4G and VoLTE enabled phones in Tele2 NL customer base
Smartphone penetration the Netherlands +12% vs. last year
High smartphone penetration,and still growing
0%
10%
20%
30%
40%
50%
60%
70%
80%
2010 2011 2012 2013 2014
72%
60%
58%
39%
19%
5
1517 17 18 19
32 32
DK IR UK TP16 Countries FI BE NL
High mobile tariffs compared to the rest of Europe
Source: Telecompaper: 2014 Q3 analysis of price plans offered in 16 European countries
2014 Q3: SIM only Median TCO per country for 360+ minutes and 2GB+
6
High mobile tariffs compared to the rest of Europe
T-Mobile offer KPN offer Vodafone offer
7
Enormous potential for data growthComparing our two biggest markets
Tele2 NL Data per user per month | NL vs SE
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2012 2013 2014
NL SE
+ 425%
+ 252%
500 MB
1,800 MB
60 MB
350 MB
8
Enormous potential for data growth,Netherlands lagging behind
Source: Tefficient 2013 H1 9
Consistent growth in customer base
600,000
620,000
640,000
660,000
680,000
700,000
720,000
740,000
760,000
780,000
800,000
Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014
Mobile Customer Base Tele2: 12th consecutive quarter of growth as an MVNO without 4G
10
New entrant – No legacy
Acquired the 2600mhz spectrum
Implemented Network sharing
deal with T-Mobile
Acquired 800mhz 4G spectrum.
Spend 80% less than other
operators during the 2012 auction
Faster Roll-Out of the network
Reduced Setup Costs
Reduced Ongoing Costs
11
Now Low datausage
Expecteddata usge
High datausage
MVNO MNO
- 85%
• 4G should not be priced at a premium• Our low cost structure provides the basis for
a uniquely priced 4G product in the Netherlands
• No legacy and much lower costs as an MNO provide financial incentive to aggressively promote 4G over 3G
Huge advantage in direct costs
Key takeaways
MVNO (3G)
MNO (4G)
12
High quality 4G network to deliver an outstanding customer experience in the Netherlands
Nationwide 4G coverage both in-building and
outdoors
LTE-Advanced from launch, with speeds tested
up to 225 MB
The Network will be VoLTEcapable
13
4G launch timetableQ1 2016Q1 2015Q4 2014 Q2 – Q4 2015
Full transfer of employees
Begin new and existing customer
transfer
Completion of national coverage
Expected national Coverage
14
The Netherlands remains a high priced
market
Huge potential for data growth in the
Netherlands
Lowest cost operation, with Significant cost
advantage as MNO
Summary
LTE-Advanced network from launch
15
>20%
Our market share ambition
16
THE BEGINNING
Q&A
18
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