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This presentation was a part of the “Get Online Workshop” on 15 May 2014 at The Business Startup Show at the ExCel London. Katrina Douglas, 1&1’s Head of Marketing UK, explains why it is important for all businesses to have a website and how to develop a web presence that fits your needs.
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A web presence that’s right for you?
Katrina Douglas, Head of Marketing UK
® 1&1 Internet Ltd. 2014 2
Presenter
Katrina DouglasHead of Marketing UK, 1&1
Connect with 1&1
Tweet us @1and1_UK
Find us on 1and1UK
#GetOnlineWorkshop #TBS2014
® 1&1 Internet 2014 Page3
Established in 1988, 1&1 is a leading global web host Over 13 million customer contracts worldwide Over 19 million domain names managed Together with Fasthosts, UK’s No.1 web host with over 1 million
customer contracts 6,900 employees, of which aprox. 2,000 are engaged in product
management and development
1&1: Who are we?
It’s a question of choice
The question ‘should I be online is redundant’ it’s a question of HOW!
Just in case you still need convincing…
Makes Business
easier
Centre of the new
economy
You’re already
online so own it
Improves customersupport
Reduced costs
Access to global
opportunities
Just in case you still need convincing…
There are 1.2 billon potential customers online globally
The UK is the most active eCommerce market in Europe
404Houston we have a problem!
Actually the page you are looking for doesn’t exist!
29% of SMEs and charities believe being online isn't relevant to their business
Only 50% have a
website! Most are basic
75% don't invest any money in improving
digital skills
1/3 of businesses are without basic online
skills
1.2 billon potential customers online
http://businesshelp.lloydsbankbusiness.com/research/UK-Business-Digital-Index-2014
The UK is the most active eCommerce market in Europe
There is no good reason for your
business not to be online
Social media page
Website builder eShop Hosting
What are the options available
Is social suitable?
Is social right for you?
What social media sites?
Should it to be your primary web presence?
Where are your key customers?
5 tips for social success
1. Customise your page
2. Keep your page current
3. Engage, engage and engage some more
4. Use multi-media
5. Advertise
Maybe a website builder?
Quick and easy way to get online
You don’t have bespoke requirements
All-in-one website solution
Limited budget
A professional website created by you
Benefits of the DIY approach
Quick Creation
Industry Specific
Advanced
functionality
When is an eShop the best solution?
Quick and easy way to sell products
Do-it-yourself eCommerce platform
All-in-one ecommerce solution
Easy compliance with legal and security issues
If your no.1 goal is retail you need an eShop
1&1 eShops
Design
Sell
Attract customers
When is a hosting solution best?
Web Hosting is the service providing space on the Internet for websites
A completely unique website
Bespoke requirements
Database management
Employ a web developer
You have a flexible budget
1&1 Hosting
Apps Software
Marketing
3 Key questions
What do you want your website to do?
How much do you want to spend?
How much control do you need?
What’s right for you?
Flexibility
Ease
Budget
Not just the platform, it’s about the tools
Two fundamentals
1. A strong domain
2. Quality content
Choose the right domain
Build a portfoli
o
Register
Choose domain name
Choose the
right TLD
® 1&1 Internet Ltd. 2014
.com domains aren’t as scarce as you may think
Content Marketing
“Content Marketing is the only marketing
left”- Seth Godin
Top takeaways
Get
ting
onlin
e is
a m
ust
Thi
nk it
thro
ugh
first
Cho
ose
the
right
dom
ain
Con
side
r G
oogl
e
Con
tent
is s
till k
ing
Your business can be a success using any one of these options…..
IT’S ABOUT WHAT’S RIGHT FOR YOU
Your success is in your hands
In all our sessions today we’ll provide you with all the details you need to make an informed decision
What else have we got for you...
Thursday
Time Speaker Position Workshop titles
12:00 Katrina Douglas Head of Marketing UK, 1&1 Which web presence is right for you?
13:00 Katrina Douglas Head of Marketing UK, 1&1Need to get online fast? Build a successful website yourself
14:00 Thomas Moeller Senior Product Manager, 1&1 Simple steps to eCommerce success
15:00 Sandra Rios Head of Commercial Management, 1&1Web hosting made easy – an intro to hosting and more
16:00Katrina Douglas and Sean Elliot
Head of Marketing UK, Marketing Editor UK (SMB), 1&1
Setup, sell and succeed with 1&1 eShops
The offer
.com usual price £10.99 Now £0.99
Buy today on the Verisign stand or visit 1and1.co.uk/bizshow
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