Where do I put Keywords on my website

Michael Spencer

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

Where do I put KEYWORDS

on my website

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

Where do I put KEYWORDS

on my website

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

What are keywords?

Keywords are the words and phrases that people type into a search engine to find websites that match what

they are looking for.

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

Not a lot of people know this

Web pages SHOULD have a

structure

Anatomy of a web page 1

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

URL = Domain + folders + page

Meta data

Content

Keywords = Very High Value

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

Domain +folders + page

Domain

Anatomy of a web page 2

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

URL

Meta data

Content

= Title = YesKeywords = Ignore Keyword MetaDescription = Yes…

Title = Very High Value

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

Title

Description

Anatomy of a web page 3

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

URL

Meta data

Content = Semantic Markup = gives weight to pieces of text content

Keywords must be in content

Semantic Markup

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

• Main Page Heading• First Paragraph• Links• Sub Headings• Bullets• Paragraphs (Bold +)• Images (Alt tags)Semantic elements are elements with a meaning.

Importance

New Semantic Markup

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

• Header, Nav, Aside, Footer

• Main• Section• Article• Details• Summary

More Information:

Epsilis Web Designers | telephone: 01462 674840 | email: michael@epsilis.co.uk | website: www.epsilis.co.uk

Article: • Optimising your content for search engines

This PDF infographic gives my interpretation of the most important places to put keywords in your copy. It provides relative scores to give a rough guide – it is not definitive.• Anatomy of a web page – semantic markup