What's Next in Social... — Social Data & Insight

2,900,000

510,000

347,000

2,000

Facebook

Likes

Facebook

Comments

Tweets

4sql

Check-ins

• Labour & time intensive

• Un-scalable

• Observational

• Platform focused

• Eyeballs

Manual Tools & Tech People focused

• Volume

• Metrics

• Non-identifiable/

addressable

• Business

independent

• Observational

• Addressable

• At scale

• Segmentation

• Linked back to

business data

• True meaning

CONNECTING EVERYONE WITH

EVERYTHING, EVERYWHERE IN

EVERY WAY

Taking the

guesswork

out of

marketing

Mapping 1.3 billion individual’s engagements with 50,000 brands, TV shows, media, celebrities,

musicians, bands in near real time for the last two years

CONTEXT

INSIGHT ADRESSABILITY

People Insight Augment and Enrich Intelligent Decisioning

Content Map

“ ”

Audience Map The Social

Content Landscape

Links

shared &

link topics

Opinions

Interests & influential

content sources

Social

behaviour

Composition

& formats

Content

themes &

topics

Engagement

drivers

Sources &

competitors

“ ”

@

Home Electronics

Real Estate

Telecoms

Hospitality

Venture Capital

Health Insurance

Clean Energy

Soft Drinks

Oil & Gas

Shipping

One Direction, Lucy Meck and Peter Andre

are key celebrity opportunities

X-Factor, Helen Flanagan and Kelly Brook

are celebrities to be de-prioritised in content

planning

new

last night

good

cute

exclusive

ready

live

other

top

makeup single

weight

giant

first

next

wrong

dramatic

happy gorgeous

few

bad

postbaby

interesting serious

controversial

impossible

incredible

pregnant

0

5

10

15

20

25

0 20 40 60 80 100 120 140 160 180 200

Highly emotive headlines often with an ‘implied’

negative article drive the most engagement

Descriptive headlines focused on describing the ‘type’ of

news I.e. exclusive drive lower level’s of engagement

Positive headlines drive the lowest level’s of engagement

Clic

k-t

hru

’s ‘0

00

Count ‘00

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People Pulse Audience Insight Base (net individuals)| South East Asia

468,862

People Pulse Audience Insight Base (net individuals)| South East Asia

Lalin Rungsiya Barameeanant

Chiang Mai, Thailand Dedi Kurniawan

Yogyakarta, Indonesia

Anh Ðau

Hanoi, Vietnam

Anna Arancon

Manila,

Philippines

Thyaga Ravi Singapore, Singapore

People Pulse Audience Insight Base (ranked on audience overlap)| MARVEL South East Asia

High degree of affinity between

Marvel audience and gaming, over

7 x more likely to engage, play and

interact with gaming titles.

Significant bias towards Action

Adventure titles.

People Pulse Audience Insight Base (ranked on audience overlap)| MARVEL South East Asia

Movie taste is broadly reflective of

the audiences gaming repertoire

but we do see a broader

consumption of film content

resonating with the audience

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