Search Engine Optimization Basics by Nick Bathla of Digital Marketing Paathshala

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.

Increase & Maintain Search Engine Rankings

Increase Organic Search Engine Presence

Increase Number of Visitors through Organic Search Traffic

1. Promotion/ Advertising and Brand Awareness

2. Drive Traffic (Drive Users or Customers)

3. Conversions/ Leads/ Sales

SEO is Free Advertising and is Long Term

Study shows that 81% of Internet users worldwide used search engines

72% of searchers stop with the top 10 search results, and 90% stop with the top 30

Website Audit

Keyword Research

On-Page Optimization

Content Writing Off-Page Optimization

Check Websites Structure and Usability:

Search Engine Friendliness

Website Usability

Link Popularity

Brand Engagement

Search relevant keywords using Google Keyword Tool

Make the Website SEO Friendly:

◦ URL Naming

◦ Meta Tag Optimization

◦ Alt Tag Optimization

◦ Header Tag Optimization

◦ Internal Linking

◦ Sitemap

Produce Quality Content:

Press release

Blog Post

Blog Reviews

Promote Your Website: ◦ Press-Release Submission

◦ Social Bookmarking

◦ Blog Comments

◦ Blog Post/Reviews

◦ Forums

◦ Video

◦ Slide/Doc/PDF

SEO can be defined when customers see your Advertisement or Listing when they search.

Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website.

The process involves a combination of 5 Steps: “website audit” “keyword research” “on page optimization” “content writing” and “off page optimization”

Visibility in the search engines will drive traffic to your site that will potentially convert to sales, leads, downloads and purchase.

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