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Search Engine Optimization Basics by Nick Bathla of Digital Marketing Paathshala
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SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Increase & Maintain Search Engine Rankings
Increase Organic Search Engine Presence
Increase Number of Visitors through Organic Search Traffic
1. Promotion/ Advertising and Brand Awareness
2. Drive Traffic (Drive Users or Customers)
3. Conversions/ Leads/ Sales
SEO is Free Advertising and is Long Term
Study shows that 81% of Internet users worldwide used search engines
72% of searchers stop with the top 10 search results, and 90% stop with the top 30
Website Audit
Keyword Research
On-Page Optimization
Content Writing Off-Page Optimization
Check Websites Structure and Usability:
Search Engine Friendliness
Website Usability
Link Popularity
Brand Engagement
Search relevant keywords using Google Keyword Tool
Make the Website SEO Friendly:
◦ URL Naming
◦ Meta Tag Optimization
◦ Alt Tag Optimization
◦ Header Tag Optimization
◦ Internal Linking
◦ Sitemap
Produce Quality Content:
Press release
Blog Post
Blog Reviews
Promote Your Website: ◦ Press-Release Submission
◦ Social Bookmarking
◦ Blog Comments
◦ Blog Post/Reviews
◦ Forums
◦ Video
◦ Slide/Doc/PDF
SEO can be defined when customers see your Advertisement or Listing when they search.
Search Engine Optimization (SEO) is an effective tool for improving the volume and quality of traffic to your website.
The process involves a combination of 5 Steps: “website audit” “keyword research” “on page optimization” “content writing” and “off page optimization”
Visibility in the search engines will drive traffic to your site that will potentially convert to sales, leads, downloads and purchase.
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Digital Marketing Expert – Nick Bathla
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