Optimizing your Online Store for the Holiday Stampede

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Learn how to optimize your online store during the peak holiday shopping season. CEO of Indaba Group, Ryan Shields, provides tips and advice for reaching more shoppers, planning for and managing large traffic spikes and optimizing your ecommerce site. Check out Indaba Group's blog for more ecommerce, web development and digital marketing tips: http://www.indabagroup.com/blog.

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Optimizing your Online Store for the Holiday Stampede

1

Your Hosts

Speakers

Angie Pascale / Dir. of Marketing

Indaba

Emily Friedberg / VP Corporate Development

LaGrangeSystems

Ryan Shields / CEO, Co-Founder

Indaba

A LITTLE ABOUT INDABA

RESPONSIVE DEVELOPMENTResponsive design is only the beginning,

we need to go beyond multi device.

RWD is not a field of Web -

It is a PROCESS

with far-reaching consequences for your business

ServicesCREATIVE

DESIGN DEVELOPMENT MARKETING & OPTIMIZATION

We design for

usability and

conversion

based on

experience &

best practice

We develop

websites with

clean, scalable

code on the

world’s leading

platforms

We we dig

deep to figure

out what makes

your customer

tick to make

you successful

Topics of Discussion

Shoppers Create & Plan Optimize

SHOPPERS

They’re coming

Indaba CTA Page

Tenzing CTA Page

$619.9 billion

NRF: Expected holiday spending in 2014

Tenzing CTA Page

Easy money, right?

YOU NEED A STORE THAT

DELIVERS

CREATEan appropriate server environment

Here’s a Handy Checklist:

OPTIMIZEusability and accessibility across all devices

WRAPPING IT ALL UP

PLAN PREPARE CREATEStreamline your

store and

remove the

unnecessary

burdens

Create a site

that is highly

usable that

converts across

multiple

devices

Plan for peak

days, allocate

enough server

capacity so

your site is up

& usable

www.indabagoup.com

Ph: 720.545.0120

Thank You