Red stampede redefine possible

REDSTAMPEDE WWW. REDSTAMPEDE.COM6701 Fairview Rd., Charlotte, NC 28210P: 704.578.1248 / F: 704.364.3264E: [email protected]

Presentation to the Union County Republican Party Executive CommitteeNeal Harrington – Founder, Red Stampede & Harrington Forward Thinking

May 2, 2013

http://www.redstampede.com/

A core difference…

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Republican Vs. Democrat

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GOP Candidates

Voter A Voter CVoter B

Obama

Voter A

Voter CVoter BThe GOP strategy is to use traditional campaign strategies to find, target, and get votes

The Dem strategy is to provide known supporters with the tools that the campaign would use to find, recruit, and get votes

6701 Fairview Rd., Charlotte, NC 28210P: 704.578.1248 / F: 704.364.3264E: [email protected]


• Obama didn’t have the magic of hope and change, but he did have a relentless focus on operational excellence and massive scale

• Despite being evenly matched financially, Obama for America conceived and built an operation 4 times the size of Romney’s

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2012 – What Happened


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Obama300

Romney110

Number of Tech Staff in each campaign?



1. Republicans must understand to win, we have to integrate technology into our political models from top to bottom

2. The Republican party must build the foundation from within the party and not force our candidates to fend for themselves.

3. We have to tear down the good ole’ boy network that controls our party on a national, state, and local level.

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Thoughts…


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For more information, please visit

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2010 - Wisconsin


“Build me a tool that I can use to target, recruit, organize, mobilize, fundraise, and manage my campaign’s messaging, staff, and operations from top to bottom.”

Mark Neumann - WI




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REDSTAMPEDE

A website platform

identical to

MyBarackObama.



The Result

WWW. REDSTAMPEDE.COM6701 Fairview Rd., Charlotte, NC 28210P: 704.578.1248 / F: 704.364.3264E: [email protected]



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CASE STUDY

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Dan Forest, a first-time candidate who had no name ID, no money, and no existing base

of support hired Red Stampede to build a custom online and mobile platform that

would allow the campaign to organize and manage everything through this web portal.

The result?


Committee to Elect Dan Forest NC Lt. Governor Elect - 2012



http://www.danforest.com/

http://www.redstampede.com/demo/request

http://www.redstampede.com/account/join


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CASE STUDY - RESULTCommittee to Elect Dan Forest

NC Lt. Governor Elect - 2012

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Dan Forest used Red Stampede’s web and mobile platform to manage the largest and

most successful grassroots campaign in North Carolina history, which propelled the

campaign from behind to resounding victories in the Primary, Runoff, and

General Elections.



http://www.redstampede.com/blog/view/NealHarrington/93/A-Job-Well-Done-for-the-Run-Forest-Run-Team




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CASE STUDY - STATS

ADVOCACY - (MYDanForest.com) 887 active users have created 83 Personal Fundraising Pages, posted 1,102 blogs, planned and

executed 181 events, created 106 groups based on interest and geographic location, and promoted and shared content with more than 1.3 million people on Facebook & Twitter

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FUNDRAISINGThe campaign raised $243,790.00 (32% of total money raised) from 1,498 donors, of which

63% had never given to a political campaign

VOLUNTEERS654 volunteers signed-up

702 main-street endorsements submitted

SITE TRAFFIC73,147 unique visitors300,605 page visits

2013 Reed Award Winner 2012 Reed Award Winner

2012 Pollie Award Runner-up


Committee to Elect Dan Forest NC Lt. Governor Elect - 2012







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www. REDSTAMPEDE .COMREDSTAMPEDE

Click to Enlarge


www.DanForest.comCASE STUDY – THE PLATFORM






http://www.redstampede.com/uploads/Dan%20Forest%202012%20Case%20Study%20Screenshots.pdf


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Redefine Possible

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Red stampede redefine possible