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Nigel Gilbert VP Strategic Development, AppNexus
Signal vs. Noise
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Markets are different
63M PEOPLE
DISPLAY $3Bn
66M PEOPLE
DISPLAY <$1Bn
81M PEOPLE
DISPLAY $2Bn
Data from eMarketer
Consumer Behavior
Source: marketoonist.com
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This is not New Money
Is Programmatic just another channel?
AppNexus Inc. - Confidential
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Brad Katsuyama and Flash Boys
AppNexus Inc. - Confidential
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Brad Katsuyama and Flash Boys
Ø Build the right team
Ø Simplify the problem
Ø Focus on what you do best
What is important?
LOCALISATION COLLABORATION VIEWABILITY
O P E N beats CLOSED
Thank you
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