Nigel Gilbert VP Strategic Development, AppNexus

Signal vs. Noise

2

3

Markets are different

63M PEOPLE

DISPLAY $3Bn

66M PEOPLE

DISPLAY <$1Bn

81M PEOPLE

DISPLAY $2Bn

Data from eMarketer

Consumer Behavior

Source: marketoonist.com

6

This is not New Money

Is Programmatic just another channel?

AppNexus Inc. - Confidential

8

Brad Katsuyama and Flash Boys

AppNexus Inc. - Confidential

9

Brad Katsuyama and Flash Boys

Ø  Build the right team

Ø  Simplify the problem

Ø  Focus on what you do best

What is important?

LOCALISATION COLLABORATION VIEWABILITY

O P E N beats CLOSED

Thank you