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Reddit has a history of being very hard on marketers and anyone trying to promote their brand or content on Reddit. This presentation goes into some history on why Reddit is so harsh on marketing, some various tactics to have success, and some examples of people succeeding on Reddit.
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fReddit hates (non-reddit) marketers
Reddit hates (non-reddit) marketers
• Hypocrisy
• No single
standard
• Common with
people in
general
youtube.com/watch?v=uOtuEDgYTwI
• Be a real user
• Understand the rules for each SubReddit
• Comment as much, if not more, than you submit• Find at least one community you are passionate about
• Build your account prior to submitting
• Don’t try to game the voting system
• Be anonymous and secretive
• Try, try, and try again
Tips
• Text based submissions that don’t link out
• /r/self/ - /r/askreddit – many others
• Popular on Support and Help Subreddits• Some Subreddits only allow Self posts
• Conversational approach and allows subtle
promotion
Self Post (aka Text Post)
• Start discussions around topics of interest
• Ask for feedback and help
Making Self Posts
• Allow linking in the content• Edit later to add links or promotional elements
• Participate in comments • Links, coupon codes, branding
• Track self posts for AMA requests• Topic expertise requests lead to AMAs growth and
success
Why Self Post
• One of most popular Subreddits
• Obama, Bill Gates, Celebrities, etc
• Everyday people too
AMA (Ask Me Anything)
Everyday AMA
Too much AMA
• People ask for AMAs all the time, so set up feeds and
search for request you can fulfill• AMA Request
• Self posts in desired Subreddits
AMA (Ask Me Anything)
• Identify ideal
Subreddits• Redditmetrics.com
• Redditinsight.com
• Review TOP and
Controversial
• Review Moderators
for their interests
Redditinvestigator.com
• Create content focused for Reddit success• Submit to the right Subreddit
• Topics Mods and Users Like
• Good Title / Description
• Not all first letters capitalized
• Submit at right time (10am EST)
• Takes a popular view on a topic
• Identify right Subreddit
• Adhere to Redditquette
• Be engaged, creative, and extraordinary!
• reddit.com/advertising/• Self serve up to $30,000 budget
Ad
• /r/HailCorporate/• Reddit responses
• Pro / Con
• Ads Reddit is
Proud Of
Newcastle S****B***
• Self Post format
• Doesn’t link out
• Funny and edgy
Ifwemadeit.com
Responding to Comments• Related threads
• Reddit exclusive offers
• Link to resources
Beef Jerky Comments
Discount Beef Jerky
Jerky AMA
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