“How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

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VIDEO ADSHarnessing The Power Of

How to Make Your Ads Convert

@derraleves

About Me• On YouTube since 2005

• Own Company That Focuses On Audience Development & Growth, Monetization from YouTube/Video, & Paid Media Strategies.

• YouTube Certified, 5 Adwords Certifications, Google Analytics Certified and more.

8.7 Billion ViewsOn Youtube

2.3 Billion ViewsOn Youtube

ONE MILLIONSUBSCRIBERS

ON

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Subscribe - YouTube.com/DerralEves

Big YouTube Channels & Ton More Businesses!

New Online ConsumerLoves Micro-Moments

14

15

Want To Know MomentsWant To Go MomentsWan To Do MomentsWant To Buy Moments Want To Watch Moments

Five Types Of Micro-Moments

Shark Tank

Invested

CONTENT IS KING

All Content NeedsTo Add Value

What Value Will Your Content Offer

INSPIRE EDUCATE ENTERTAIN

The Power of Direct Response

Videos

Ron Popeil

Sold Billions

Power Pitch Video Formula

Capture Attention

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Power Pitch Video Formula

Capture Attention

Power Pitch Video Formula

Capture Attention

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Power Pitch Video Formula

Capture Attention

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tion

Power Pitch Video Formula

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Cre

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DISTRIBUTION IS QUEEN …SHE HAS THE REAL POWER!

Questions??@derraleves

/derraleves

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