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VIDEO ADS Harnessing The Power Of How to Make Your Ads Convert @derraleves

“How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

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Page 1: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

VIDEO ADSHarnessing The Power Of

How to Make Your Ads Convert

@derraleves

Page 2: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

About Me• On YouTube since 2005

• Own Company That Focuses On Audience Development & Growth, Monetization from YouTube/Video, & Paid Media Strategies.

• YouTube Certified, 5 Adwords Certifications, Google Analytics Certified and more.

Page 3: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 4: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

8.7 Billion ViewsOn Youtube

Page 5: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

2.3 Billion ViewsOn Youtube

Page 6: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

ONE MILLIONSUBSCRIBERS

ON

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Page 8: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Subscribe - YouTube.com/DerralEves

Page 9: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Big YouTube Channels & Ton More Businesses!

Page 10: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 11: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

New Online ConsumerLoves Micro-Moments

Page 12: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 13: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
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Page 16: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 17: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Want To Know MomentsWant To Go MomentsWan To Do MomentsWant To Buy Moments Want To Watch Moments

Five Types Of Micro-Moments

Page 18: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 19: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 20: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Shark Tank

Invested

Page 21: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

CONTENT IS KING

Page 22: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

All Content NeedsTo Add Value

Page 23: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

What Value Will Your Content Offer

INSPIRE EDUCATE ENTERTAIN

Page 24: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

The Power of Direct Response

Videos

Page 25: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 26: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Ron Popeil

Page 27: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 28: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Sold Billions

Page 29: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Power Pitch Video Formula

Capture Attention

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Page 30: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 31: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 32: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 33: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Power Pitch Video Formula

Capture Attention

Prob

lem

Cre

dibi

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1

Solu

tion

Cre

dibi

lity

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dibi

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Cal

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Repeat

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Page 34: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 35: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Power Pitch Video Formula

Capture Attention

Page 36: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 37: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Power Pitch Video Formula

Capture Attention

Prob

lem

Page 38: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 39: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Power Pitch Video Formula

Capture Attention

Prob

lem

Solu

tion

Page 40: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 41: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Power Pitch Video Formula

Capture Attention

Prob

lem

Cre

dibi

lity

1

Solu

tion

Cre

dibi

lity

2

Cre

dibi

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3

Page 42: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 43: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Power Pitch Video Formula

Capture Attention

Prob

lem

Cre

dibi

lity

1

Solu

tion

Cre

dibi

lity

2

Cre

dibi

lity

3

Cal

l To

Act

ion

Page 44: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 45: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Power Pitch Video Formula

Capture Attention

Prob

lem

Cre

dibi

lity

1

Solu

tion

Cre

dibi

lity

2

Cre

dibi

lity

3

Cal

l To

Act

ion

Repeat

The

GU

SH

Page 46: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant
Page 47: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

DISTRIBUTION IS QUEEN …SHE HAS THE REAL POWER!

Page 48: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant

Questions??@derraleves

/derraleves

Page 49: “How to make videos that truly convert?” by Derral Eves, CEO @Creatus & YouTube consultant