How to Build a Bigger ARG

• Accessibility

• Badges & rewards

• Game of Thrones & The Chatsfield

• Concluding thoughts

• More players

• More new(bie) players

• Playing for longer

• More players– Multi-levels of difficulty & play style

• Puzzles vs UGC vs PvP vs location

– Main challenge vs side-quests

– Points, Badges, Rewards

• New(bie) players– Looks more familiar

– Lower barrier to entry

– Tutorial

– Points, Badges, Rewards

http://amyjokim.com/2012/09/19/social-engagement-whos-playing-how-do-they-like-to-engage/

Achievers

SocializersExplorers

Killers

Bartle types

http://amyjokim.com/2012/09/19/social-engagement-whos-playing-how-do-they-like-to-engage/

• Experience will be unfamiliar to some audiences

– can use badges to

• signal things to try, steps to take

• Incentivize experimentation

• reward effort

• Social

• Participatory

Want to encourage good community behaviours (which can be at odds with personal achievement rewards)

Canal+, SpainGame of Thrones, Season 4

Harlequin Mills & BookThe Chatsfield (original IP)

AUDIENCE DATABASE

CONTENTDATABASE

GAME LOGIC

SOCIAL MEDIA, EMAIL

TELEPHONENETWORKS

DATALOG

PLAYER

INCLUDES:• POINTS• BADGES• INVENTORY

AS WELL AS• MESSAGES• POSTS• STATUS UPDATES

Community

Live events

Blog

Webseries

Brand integration

Social game & website

19Reinos.com es la *FORTALEZA*

Facebook de 19Reinos

es la* PLAZA*

Twitter 19Reinos es

el *CAMPO DE

BATALLA*

Gigamesh sería el

*CAMPAMENTO MILITAR*

Club Cultura de FNAC y

tiendas FNAC es el

*BOSQUE*

reclutador@19Reinos.com

#laposadera

Meristation es

el *BURDEL*

Potions

Special Items

• +5600 players

• 126,500 messages on Twitter

• 3200 tweets per battle

• Final battle: 123 tweets per minute

• 36,000 attacks

• 1300 seductions

• 5400 betrayals

• 6000 coin exchanges

• 155 kingslayers

• 82 kings during the game

• More than 1000 people in Callao at the coronation

• Active creation of belief– Invite players to use imagination

(not the same as pretending it’s real)

– “feels like real” could be better than “real”

• Real-time vs story time– movies learned to edit out the boring bits

• Life doesn’t have a tutorial or navigation– but your game could

• Rewards don’t break immersion