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Presentation to ARGFest in Portland, August 2014
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• Accessibility
• Badges & rewards
• Game of Thrones & The Chatsfield
• Concluding thoughts
• More players
• More new(bie) players
• Playing for longer
• More players– Multi-levels of difficulty & play style
• Puzzles vs UGC vs PvP vs location
– Main challenge vs side-quests
– Points, Badges, Rewards
• New(bie) players– Looks more familiar
– Lower barrier to entry
– Tutorial
– Points, Badges, Rewards
http://amyjokim.com/2012/09/19/social-engagement-whos-playing-how-do-they-like-to-engage/
Achievers
SocializersExplorers
Killers
Bartle types
http://amyjokim.com/2012/09/19/social-engagement-whos-playing-how-do-they-like-to-engage/
• Experience will be unfamiliar to some audiences
– can use badges to
• signal things to try, steps to take
• Incentivize experimentation
• reward effort
• Social
• Participatory
Want to encourage good community behaviours (which can be at odds with personal achievement rewards)
Canal+, SpainGame of Thrones, Season 4
Harlequin Mills & BookThe Chatsfield (original IP)
AUDIENCE DATABASE
CONTENTDATABASE
GAME LOGIC
SOCIAL MEDIA, EMAIL
TELEPHONENETWORKS
DATALOG
PLAYER
INCLUDES:• POINTS• BADGES• INVENTORY
AS WELL AS• MESSAGES• POSTS• STATUS UPDATES
Community
Live events
Blog
Webseries
Brand integration
Social game & website
19Reinos.com es la *FORTALEZA*
Facebook de 19Reinos
es la* PLAZA*
Twitter 19Reinos es
el *CAMPO DE
BATALLA*
Gigamesh sería el
*CAMPAMENTO MILITAR*
Club Cultura de FNAC y
tiendas FNAC es el
*BOSQUE*
#laposadera
Meristation es
el *BURDEL*
Potions
Special Items
• +5600 players
• 126,500 messages on Twitter
• 3200 tweets per battle
• Final battle: 123 tweets per minute
• 36,000 attacks
• 1300 seductions
• 5400 betrayals
• 6000 coin exchanges
• 155 kingslayers
• 82 kings during the game
• More than 1000 people in Callao at the coronation
• Active creation of belief– Invite players to use imagination
(not the same as pretending it’s real)
– “feels like real” could be better than “real”
• Real-time vs story time– movies learned to edit out the boring bits
• Life doesn’t have a tutorial or navigation– but your game could
• Rewards don’t break immersion
