Future of marketing the cloud john fearon, drop mysite

Future of marketing the cloud

John FearonFounder of Dropmysite

Cloud Storage to grow 4x in 3 Years

Cloud revenues to grow 6x in 7 years

SaaS has better ROI

70% better

*The hosted services could offer increasing benefits over time without a proportional increase in costs.

US losing its dominance

Mobile dominates in Asia

India and SEA are growing

Many payment options in Asia

Confusion on what laws are applicable on the storage of data

Confusion on what laws are applicable on the storage of data

Privacy law will only begin in 2014.

Privacy law will only begin in 2014.

Asia-Pacific storage regulations create opportunity

Weak laws on data sovereignty and data centre risk

Weak laws on data sovereignty and data centre risk

Lacking IP protectionLacking IP protection

Outdated data privacy lawsOutdated data privacy laws

What hosting providers compete on

Competing on price is a race to the bottom

Better to compete on Brand & Relationships

Language is a huge opportunity

http://www.internetworldstats.com/stats3.htm

Top search engines in APAC

Oxford University, Internet” Age of Empires”http://geography.oii.ox.ac.uk/2013/09/age-of-internet-empires

Non-English speaking countries are top users of Google

Source: ComScore Insights

Top Social Networks in APAC

Many languages growing faster on Facebook than English

Be consistent in your messaging

Asia is about relationships

Asian incumbents need stay ahead

Dropmysite works with resellers

A global leader based in Asia

Languages supported:English Bahasa IndonesiaHindi JapaneseKorean SpanishTraditional Chinese Simplified ChineseThai

Get in contact

• Dropmysite & Dropmyemail API available

• Please visit our booth at G11

• www.Dropmysite.com