E-commerce: From nothing to something

Sarantis Katsikis - Country Manager

So … what is a CSE ???

What is a CSE ?

What is a CSE ?

Or else??? AVM

About Us... = Varyemez Amca

#It was just a…

Lots of coffee cups

12 merchants

#Skroutz awesome factory

#Shops Growth (May 2014)

1.400+

shops

111 mil.

Pageviews

4.1 mil.

Unique users

12,5 mil.

Searches / month

About us...

Greek Crisis

9

2014

2014

70#People

#Skroutz goes abroad

230+

Shops

2.000.000

pageviews

350.000

Unique visitors

40%

mobile

About us...

Lessons learned

Glocal = Global vs. local

Coordination issues combining startup and corporate

Physical presence

Domain name history

Content is King

Overestimated the love of Google

SEO on and off page

#Coming Soon …

Your case...

19

20

7 stepsThe

1LISTEN

2PLAN

http://theleanstartup.com/

3PARTNER

4MONEY

5 EXECUTE

6LISTEN

7GROW

Tipping Point

Sarantis Katsikis - Country Manager

@skatsikis / Skatsikis@alve.com / Sarantis Katsikis

@Alve_TR / Alve.com