Beginning Social Media Marketing for Awesome Small Businesses

Beginner Social MediaFor the Awesome Small Business Owner

with your happy-to-be-here host

Amber Turrill

Why You’re Here:

• You’re awesome.• You know how to use your personal social

media accounts, but have no clue how this will translate over into business.

• You’re ready to take steps to get new customers and increase your branding via social – or have someone do it for you.

• You’re awesome.

So Who Am I Anyway?

• Amber Turrill, Director of Be-Vast Marketing• I help clients all over the world work social

media for their own profit – including the Grammys!

• Why I do it – social media is fun. Interaction is fun!

• I’ll take your questions at anytime

Social Media – An Introduction

• Social media is not just Facebook, Twitter, etc. - social media is a method of communication

• Many people forget other people are at the other end of the computer - for businesses, they forget those people are clients

• Social media is basically like taking someone's business and private lives, throwing them out there for the world to see and having everyone dine out on things

• Manage Your Reputation

Businesses Use Social Media To:Brand & Share

Businesses Use Social Media To:Sell

Businesses Use Social Media To: Interact/Get a Feel for What Clients Need

Branding

• What the heck is branding?• Do you recognize branding?

Branding

• The key to branding is brand engagement.• Without the client there to recognize the

branding, does a brand really exist?• Monitoring client responses

You MUST Have a Strategy.

• Social Media Strategy Part I: Identify what your business will actually use social media for.

• Branding?• Selling?• Communicating?• D: All of the above

Which Networks Are You On?

• Facebook• Twitter• LinkedIn• Youtube• Instagram• Determine networks based on need.• Knowem.com

Which Networks Are You On?

Seriously.

SET.

SOME.

GOALS. GOALSGOALSGOALSGOALSGOALSGOALSGOALSGOALS

Determining Your Goals

• Who are you?• What are you selling?• Is there ROI involved (Return on Investment)?

What should the ROI be? What are you investing?

• Followers, $, visits to website, etc.• Strengths and weaknesses of each network• Many folks don’t do this in a linear fashion.

The Time Factor

• Creating graphics• Creating content/narrowing down a marketing

message• Monitoring data• Changing up strategy• Communicating with customers

Graphics

• Hire out (Elance.com, Odesk.com, Craigslist) –• Keep it basic• Dimensions• GIMP/Photoshop• CONSISTENCY IS KEY!

Graphics

Graphics

Graphics

https://www.facebook.com/CoverPhotoSize or GOOGLE IT

Creating Content

• 30/30/30 Rule: Your postings should be: 30% about interesting news stories related to resources that could help your users, 30% about stuff you’re selling, 30% blog posts and info from your site, and 10% random pictures that you find interesting, and you can use to engage your audience.

• Hootsuite (Hootsuite.com)• Google Docs

Creating Content

• Facebook ads/Edgerank • Twitter followers/hashtags• Think of it like talking to strangers

Facebook Ads

Facebook Ads

Monitoring Data

• Google Analytics• Facebook Insights• Bit.ly• Twellow (& other examples)• Other data monitoring examples

Communicating With Customers

• What to do• What not to do (never backtrack!)• How to apologize

Breaking It All Down

• Don't start without a strategy• Conceptualize your strategy - write it out. In fact you

should do this with ALL your marketing (creating funnels).• Have great materials before you start recruiting followers.• Invite friends to like your page• DO NOT hire a following service• Make time based on what you can handle• Be prepared for changes• HAVE FUN

THANK YOU!

Let me know if you need help – I’malways here for you!

Amber Turrill(512) 296-5065 (text ok)

amber@be-vast.com