Are You Ready for Content 4 0?

Are You Ready for Content 4.0?

The Shape of Things to Comeand how to prepare for it

Joe Gollner | @joegollnerManaging DirectorGnostyx Research Inc.

The Road to Content 4.0

Industry 1.0 to 4.0

Web 1.0 to 4.0

Content 1.0 to 4.0

Implications

@joegollner | @gnostyx 2

Industry 1.0 – Division of Labor & Water/Steam Power

@joegollner | @gnostyx 3

Industry 2.0 –Assembly Line & Scientific Management

@joegollner | @gnostyx 4

Industry 3.0 – Computer Aided Manufacturing & Lean

@joegollner | @gnostyx 5

Industry 4.0 – Intelligent Manufacturing & Smart Parts

@joegollner | @gnostyx 6

The Steps to Industry 4.0 Recap

@joegollner | @gnostyx 7

Source: www.allaboutlean.com

Web 1.0 – Connecting Information Sources

@joegollner | @gnostyx 8

Web 2.0 – Connecting People

@joegollner | @gnostyx 9

Web 3.0 – Connecting Knowledge

@joegollner | @gnostyx 10

Web 4.0 – Connecting Intelligent Agents

@joegollner | @gnostyx 11

Increasing Intelligence of Connected Components

@joegollner | @gnostyx 12

Web 3.0 Web 4.0

Web 1.0 Web 2.0

Web PagesWeb Sites

PortalsSearchEngines

Blogs SocialMedia

Wikis Multi-UserGaming

Taxonomies

Ontologies

Artificial Intelligence

SemanticSearch

Natural Language Processing

Semantic Enterprise

AgentNetworks

SemanticRecommendation

Incr

easi

ng

Kn

ow

led

ge C

on

nec

tivi

ty &

Rea

son

ing

Increasing Social Connectivity & Engagement

Adapted from Source:

Nova Spivak, John Breslin, Mills Davis -

Semantic Web Report 2008

Content 1.0 – Content & Format are One

@joegollner | @gnostyx 13

Content 1.0 – Applies to Traditional Publishing

@joegollner | @gnostyx 14

Content 1.0 – Applies to Most Web / Mobile Sites

@joegollner | @gnostyx 15

Content 1.0 – Output Focused

@joegollner | @gnostyx 16

No separationbetweenthe contentand theinformationproduct beingpublished

Content

Product

Content1.0

Content 2.0 – The Separation of Content & Format

@joegollner | @gnostyx 17

Content 2.0 – Content Managed as Content

@joegollner | @gnostyx 18

Content is separated from format &it is used to produce two or moreinformation products

Product

Product

Content

Content2.0

Content 2.0 – Single Source Publishing

@joegollner | @gnostyx 19

Content 3.0 – “Integrated” Content

@joegollner | @gnostyx 20

Content 3.0 – Connecting the Content Dots

@joegollner | @gnostyx 21

Semantics

Product

Product

Source

Source

ProductContent

Content3.0

Multiple authoritativesources

Shared semantics

Numerous information events

Content 3.0 – a Complex Composite Artifact

@joegollner | @gnostyx 22

Content is created by leveragingmultiple inputs

This is the daily challengefor professionalcommunicators

The whole isgreater than

the sum ofits parts

Contentdemands

specializedtechnologies

Content

Channels Data

Expertise

Goals

Feedback

Audiences

Content 3.0 – End-to-End Lifecycle Integration

@joegollner | @gnostyx 23

Design

Guidelines

Process

Specifications

Part

Standards

Document

Services

Data

Services

Logic

Services

Operational

Feedback

Content

Evolution

Manufacturing

Logistics

Design

Intent

Plans

Deviations

Issues

Changes

Documentation

Notes

Production

Source to use bidirectional integration establishesan authority network that can continuously improve

Content 4.0 – Smart Content

@joegollner | @gnostyx 24

Content 4.0 – Self-Assembling & Self-Rendering

@joegollner | @gnostyx 25

ProductSource

SourceProduct

ProductSource

Semantics

ProductSource

SourceProduct

ProductSource

Semantics

ProductSource

SourceProduct

ProductSource

Semantics

Content thatassembles, transforms,& renders,

dynamicallyin response to contexts &agent needs

Content4.0

Content

Content 4.0 is the Shape of Things to Come

@joegollner | @gnostyx 26

Implications

Inescapable Trends in Technical Communication

Content becomes much more precise

Content design becomes one part in a total system

Content creation becomes more technical

Content management becomes more complex

@joegollner | @gnostyx 27

Implications of Content 4.0 – The Complexity Curve

Escalating complexitycannot be avoided

Complexity can bemanaged within engineered systems

@joegollner | @gnostyx 28

Content 1.0 Content 2.0 Content 3.0 Content 4.0

Collaboration at the Heart of Content Management

We are headed inthe right direction

There are engineering precedents to follow

The burden of complexity can be shared & managed

Together we can meet the challenge of Content 4.0

@joegollner | @gnostyx 29

Closing Thought – Content 4.0 is already here…

@joegollner | @gnostyx 30

The future is already here…it’s just not very evenly distributed

- William Gibsoninfo@gnostyx.com