Embed Size (px)
Citation preview
Are You Ready for Content 4.0?
The Shape of Things to Comeand how to prepare for it
Joe Gollner | @joegollnerManaging DirectorGnostyx Research Inc.
The Road to Content 4.0
Industry 1.0 to 4.0
Web 1.0 to 4.0
Content 1.0 to 4.0
Implications
@joegollner | @gnostyx 2
Industry 1.0 – Division of Labor & Water/Steam Power
@joegollner | @gnostyx 3
Industry 2.0 –Assembly Line & Scientific Management
@joegollner | @gnostyx 4
Industry 3.0 – Computer Aided Manufacturing & Lean
@joegollner | @gnostyx 5
Industry 4.0 – Intelligent Manufacturing & Smart Parts
@joegollner | @gnostyx 6
The Steps to Industry 4.0 Recap
@joegollner | @gnostyx 7
Source: www.allaboutlean.com
Web 1.0 – Connecting Information Sources
@joegollner | @gnostyx 8
Web 2.0 – Connecting People
@joegollner | @gnostyx 9
Web 3.0 – Connecting Knowledge
@joegollner | @gnostyx 10
Web 4.0 – Connecting Intelligent Agents
@joegollner | @gnostyx 11
Increasing Intelligence of Connected Components
@joegollner | @gnostyx 12
Web 3.0 Web 4.0
Web 1.0 Web 2.0
Web PagesWeb Sites
PortalsSearchEngines
Blogs SocialMedia
Wikis Multi-UserGaming
Taxonomies
Ontologies
Artificial Intelligence
SemanticSearch
Natural Language Processing
Semantic Enterprise
AgentNetworks
SemanticRecommendation
Incr
easi
ng
Kn
ow
led
ge C
on
nec
tivi
ty &
Rea
son
ing
Increasing Social Connectivity & Engagement
Adapted from Source:
Nova Spivak, John Breslin, Mills Davis -
Semantic Web Report 2008
Content 1.0 – Content & Format are One
@joegollner | @gnostyx 13
Content 1.0 – Applies to Traditional Publishing
@joegollner | @gnostyx 14
Content 1.0 – Applies to Most Web / Mobile Sites
@joegollner | @gnostyx 15
Content 1.0 – Output Focused
@joegollner | @gnostyx 16
No separationbetweenthe contentand theinformationproduct beingpublished
Content
Product
Content1.0
Content 2.0 – The Separation of Content & Format
@joegollner | @gnostyx 17
Content 2.0 – Content Managed as Content
@joegollner | @gnostyx 18
Content is separated from format &it is used to produce two or moreinformation products
Product
Product
Content
Content2.0
Content 2.0 – Single Source Publishing
@joegollner | @gnostyx 19
Content 3.0 – “Integrated” Content
@joegollner | @gnostyx 20
Content 3.0 – Connecting the Content Dots
@joegollner | @gnostyx 21
Semantics
Product
Product
Source
Source
ProductContent
Content3.0
Multiple authoritativesources
Shared semantics
Numerous information events
Content 3.0 – a Complex Composite Artifact
@joegollner | @gnostyx 22
Content is created by leveragingmultiple inputs
This is the daily challengefor professionalcommunicators
The whole isgreater than
the sum ofits parts
Contentdemands
specializedtechnologies
Content
Channels Data
Expertise
Goals
Feedback
Audiences
Content 3.0 – End-to-End Lifecycle Integration
@joegollner | @gnostyx 23
Design
Guidelines
Process
Specifications
Part
Standards
Document
Services
Data
Services
Logic
Services
Operational
Feedback
Content
Evolution
Manufacturing
Logistics
Design
Intent
Plans
Deviations
Issues
Changes
Documentation
Notes
Production
Source to use bidirectional integration establishesan authority network that can continuously improve
Content 4.0 – Smart Content
@joegollner | @gnostyx 24
Content 4.0 – Self-Assembling & Self-Rendering
@joegollner | @gnostyx 25
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
Content thatassembles, transforms,& renders,
dynamicallyin response to contexts &agent needs
Content4.0
Content
Content 4.0 is the Shape of Things to Come
@joegollner | @gnostyx 26
Implications
Inescapable Trends in Technical Communication
Content becomes much more precise
Content design becomes one part in a total system
Content creation becomes more technical
Content management becomes more complex
@joegollner | @gnostyx 27
Implications of Content 4.0 – The Complexity Curve
Escalating complexitycannot be avoided
Complexity can bemanaged within engineered systems
@joegollner | @gnostyx 28
Content 1.0 Content 2.0 Content 3.0 Content 4.0
Collaboration at the Heart of Content Management
We are headed inthe right direction
There are engineering precedents to follow
The burden of complexity can be shared & managed
Together we can meet the challenge of Content 4.0
@joegollner | @gnostyx 29
Closing Thought – Content 4.0 is already here…
@joegollner | @gnostyx 30
The future is already here…it’s just not very evenly distributed
- William [email protected]
