A Very "Appy" Web

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Jeff Burtoft's talk from Future Insights Live 2014 in Las Vegas: "Talk Description: Users want Apps. That used to be a problem for the web, but not anymore. From “Web Apps” to “Packaged Apps” and everything in between, the tools are here to “appify” your web content and get it on the home screen of your user’s device." Miss his talk? Join us at a future show: www.futureofwebapps.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.

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Appifing your Web App Building Mobile Applications from the Web you know and Love

Jeff Burtoft {Microsoft | DX | Technical Evangelist}

Deployment Workflow

Lunchtime Node.js server

Yelp API

Application UI Application Data Services Yelp Data Service

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Slightly Appy Web Apps Pinning, adding to home screen, live tile

Make your Web App memorable

<!-- Info for iOS --> <link href="touch-icon-iphone.png" rel="apple-touch-icon"> <link href="img/touch-icon-ipad.png" rel="apple-touch-icon" sizes="76x76"> <link href="img/touch-icon-iphone-retina.png" rel="apple-touch-icon" sizes="120x120"> <link href="img/touch-icon-ipad-retina.png" rel="apple-touch-icon" sizes="152x152">

Tiles - Live Tile <meta name="application-name" content="It's Lunchtime"> <meta name="msapplication-TileColor" content="#40eb5f"> <meta name="msapplication-square70x70logo" content="img/square70x70logo.png">

<meta name="msapplication-square150x150logo" content="img/square150x150logo.png">

<meta name="msapplication-wide310x150logo" content="img/wide310x150logo.png">

<meta name="msapplication-square310x310logo" content="img/square310x310logo.jpg"> <meta name="msapplication-notification" content="frequency=30;polling-uri=https://build-lunchtime.azurewebsites.net/xml/tile.xml; cycle=1">

Share / Open Graph Data <!-- Share Charm "share"--><meta name="title" content="It's Lunchtime"><meta name="description" content="The app that helps you remember lunch!"> <meta content="http://build-lunchtime.azurewebsites.net/img/square150x150logo.png" property="og:image"> <meta content="http://build-lunchtime.azurewebsites.net/img/square70x70logo.png" property="og:image">

http://www.buildmypinnedsite.com/

Developer Feedback

Don’t see a lot of usage from users

Poor offline experience

Doesn’t feel like an app

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The Browser App conundrum Browser app markets and users

Chrome app store

Opera mobile

app market

FireFox Market Place

iOS Web Apps

IE Gallery

Browser App markets

http://www.iegallery.com/

APP

Developer Feedback App discovery isn’t coming though browser app stores

Even when I advertise, users still seem to prefer website (via url)

Not sticky for users

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A Very Appy Web App Getting in Stores, WebView, Web App Template

Web App

Packaged App

Hosted App

User

App Markets

Deployment Workflow

Lunchtime Node.js server

Yelp API

Application UI Application Data Services Yelp Data Service

Deployment Workflow

Web App

Native Application

Web View (x-ms-webview element)

https://wat.codeplex.com/

https://wat.codeplex.com/

Windows Android iOS And more!

Developer Feedback Helps Web Apps get discovered along side of native apps Easier to built offline experience, but not implied Doesn’t require me to change the way I do work Not every market allows

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Packaged Web Packaged Apps, local Web Apps

ZIP Submit Down Load

App Builder

Developer Feedback Helps Web Apps get discovered along side of native apps

Works offline by default

Requires client side generated code

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What’s Next Cross Platform Hosted Apps

W3C Manifest for web application JSON-based manifest, which provides developers with a centralized place to put metadata associated with a web application.

JSON document that contains startup parameters and application defaults for when a web application is launched.

http://w3c.github.io/manifest/

Blending the web

Web site Browser Apps Hosted App Packaged App

https://github.com/Gr8Gatsby/build-lunchtime.git

http://teched-lunchtime.azurewebsites.net/

https://github.com/boyofgreen/Win8-app-bridge.git

https://wat.codeplex.com/

Get the code

Jeff Burtoft

Email: jeffburt@microsoft.com twitter: @boyofgreen blog: html5hacks.com

© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.