« Growth Case Study: Hired.com – Building Foundations For Scale » by Zack Onisko, VP of Growth...

Zack OniskoVice President of Growth, Hired Inc.

zack@hired.com @zack415

Zack OniskoVice President of Growth, Hired Inc.

zack@hired.com @zack415

Zack OniskoGeneral Manager, Dribbble

zack@dribbble.com @zack415

CASE STUDY: BUILDING FOUNDATIONS FOR SCALE

We are a technology platform that matches outstanding people with the world's most

innovative companies

W H AT I S

Thousands of companies build teams with phenomenal people they find on Hired

3 Stages of Startup Growth

Scalable Growth

Non-Scalable/ Transition to Scalable

Product/Market Fit

“Hired said it has a 2016 revenue run rate of $100 million.”

$1B REVENUEFIVE YEAR AMBITION:

HOW DO WE GET THERE?

1. GROWTH MODEL

HIRED’S GROWTH MODEL

(CANDIDATES X EMPLOYERS)

X VERTICAL X HORIZONTAL X GEO

• Software engineering • Marketing • Sales

Today Hired focused on modern tech industry roles

X VERTICAL

• Product • Design • Data Science

In the future we’ll aim to be the source to find top

knowledge workers regardless of industry

X VERTICAL

HEALTHCARE FINANCE LEGALTECH

Today Hired is focused on full-time placements.

X HORIZONTAL

X HORIZONTAL

Tomorrow:

• Full-time • Part-time • Freelance • College Grads • Executive • Other new lines

of business

North America

• SF Bay Area • New York • Los Angeles • Seattle

Europe

• London • France

Asia Pacific

• Sydney • Melbourne • Singapore

• Boston• Austin• Chicago• Washington D.C.

• Toronto• Denver• San Diego

Today Hired is in 16 innovative cities around the world

X GEO

Operations in 70 cities within next five years

X GEO

2. ACQUISTION

(CANDIDATES X EMPLOYERS) GET MORE CUSTOMERS

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID – Spend $1, earn $2

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID 2. REFERRAL

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID 2. REFERRAL – Viral: Every new user brings 1 more

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID 2. REFERRAL 3. SEO

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID 2. REFERRAL 3. SEO – Content, Inbound links, Crawl efficiency.

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID 2. REFERRAL 3. SEO 4. SALES

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID 2. REFERRAL 3. SEO 4. SALES – Hyper target. Automate the person touch.

CONTACT DISCOVERYPEOPLE DISCOVERYCOMPANY DISCOVERY

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID 2. REFERRAL 3. SEO 4. SALES 5. PARTNERSHIPS

GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH

1. PAID 2. REFERRAL 3. SEO 4. SALES 5. PARTNERSHIPS – Leverage other’s audiences

3. ACTIVATION

FRICTIONLESS ONBOARDING

SCALING ACTIVATION

4. LIQUIDITY

UNDERSTANDING GLOBAL DATA INTELLIGENT EXPANSION

5. RETENTION

THE HIRED BOX AUTOMATE THE FORMERLY NON-SCALABLE

• INVESTMENT IN DIVERSIFIED ACQUISITION CHANNELS

• OPTIMIZE TOWARDS FRICTIONLESS ONBOARDING

• DATA INSIGHTS INTO GLOBAL SUPPLY & DEMAND

• AUTOMATE THE FORMERLY NON-SCALABLE

SUMMARY:FOUNDATIONS FOR SCALE

Zack Onisko@zack415

HAPPY GROWING!

THANKS