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CASE STUDY: BUILDING FOUNDATIONS FOR SCALE
We are a technology platform that matches outstanding people with the world's most
innovative companies
W H AT I S
Thousands of companies build teams with phenomenal people they find on Hired
3 Stages of Startup Growth
Scalable Growth
Non-Scalable/ Transition to Scalable
Product/Market Fit
“Hired said it has a 2016 revenue run rate of $100 million.”
$1B REVENUEFIVE YEAR AMBITION:
HOW DO WE GET THERE?
1. GROWTH MODEL
HIRED’S GROWTH MODEL
(CANDIDATES X EMPLOYERS)
X VERTICAL X HORIZONTAL X GEO
• Software engineering • Marketing • Sales
Today Hired focused on modern tech industry roles
X VERTICAL
• Product • Design • Data Science
In the future we’ll aim to be the source to find top
knowledge workers regardless of industry
X VERTICAL
HEALTHCARE FINANCE LEGALTECH
Today Hired is focused on full-time placements.
X HORIZONTAL
X HORIZONTAL
Tomorrow:
• Full-time • Part-time • Freelance • College Grads • Executive • Other new lines
of business
North America
• SF Bay Area • New York • Los Angeles • Seattle
Europe
• London • France
Asia Pacific
• Sydney • Melbourne • Singapore
• Boston• Austin• Chicago• Washington D.C.
• Toronto• Denver• San Diego
Today Hired is in 16 innovative cities around the world
X GEO
Operations in 70 cities within next five years
X GEO
2. ACQUISTION
(CANDIDATES X EMPLOYERS) GET MORE CUSTOMERS
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID – Spend $1, earn $2
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID 2. REFERRAL
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID 2. REFERRAL – Viral: Every new user brings 1 more
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID 2. REFERRAL 3. SEO
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID 2. REFERRAL 3. SEO – Content, Inbound links, Crawl efficiency.
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID 2. REFERRAL 3. SEO 4. SALES
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID 2. REFERRAL 3. SEO 4. SALES – Hyper target. Automate the person touch.
CONTACT DISCOVERYPEOPLE DISCOVERYCOMPANY DISCOVERY
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID 2. REFERRAL 3. SEO 4. SALES 5. PARTNERSHIPS
GENERALLY, THERE ARE 5 CHANNELS FOR SCALABLE USER GROWTH
1. PAID 2. REFERRAL 3. SEO 4. SALES 5. PARTNERSHIPS – Leverage other’s audiences
3. ACTIVATION
FRICTIONLESS ONBOARDING
SCALING ACTIVATION
4. LIQUIDITY
UNDERSTANDING GLOBAL DATA INTELLIGENT EXPANSION
5. RETENTION
THE HIRED BOX AUTOMATE THE FORMERLY NON-SCALABLE
• INVESTMENT IN DIVERSIFIED ACQUISITION CHANNELS
• OPTIMIZE TOWARDS FRICTIONLESS ONBOARDING
• DATA INSIGHTS INTO GLOBAL SUPPLY & DEMAND
• AUTOMATE THE FORMERLY NON-SCALABLE
SUMMARY:FOUNDATIONS FOR SCALE
Zack Onisko@zack415
HAPPY GROWING!
THANKS
