Smiles That Save Lives

• Improved cardiovascular• Immune and

endocrine systems• Lowered risk of heart

disease and stroke• Increased speed

of recovery

• Improved cancer outcomes

• Reduced inflammations

• Better adoption of healthy behaviours

Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)

Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)

Street, R. L., Elwyn, G., & Epstein, R. M. (2012)

So many opportunities for pharma to deliver holistic support

And deliver end-to-end support that drives better outcomes and commercial success

• Patients put off assessment • Arrive unprepared, and leave wishing

they’d asked for more • Miss vital diagnosis windows• At EVERY stage of the pathway

Timely treatment+

Brand performance

Educate+

Referrals

Activate+

Validate

1/5 not given enough information

An ocean ofonline content

CQC (2012)

A message that resonates can unlock understanding and acceptance

Engaged patients+

Improved performance

Improve understanding

+ acceptance

Connect to information

+ peers

• Giving patients control benefits their wellbeing

• Actively engages, instills can-do attitude

• BUT keeping track can be a burden

• Patients take comfort in a range of experts & specialists • BUT conflict and confusion from disparate sources• Can pharma produce digital ‘relationship managers’?• Systems with communication at the core, not complex restructures

Rapidrecovery

+Treatment efficiencies

Facilitate cohesive, patient-driven experiences

Facilitate patient-driven experiences

Macmillan Cancer Support (2012)

Gawande, A. (2014)

Facilitate qualityenvironments

Provide dignity+

purposeImprove lives