41

Smiles That Save Lives

Embed Size (px)

Citation preview

Page 1: Smiles That Save Lives
Page 2: Smiles That Save Lives
Page 3: Smiles That Save Lives
Page 4: Smiles That Save Lives
Page 5: Smiles That Save Lives
Page 6: Smiles That Save Lives

• Improved cardiovascular• Immune and

endocrine systems• Lowered risk of heart

disease and stroke• Increased speed

of recovery

• Improved cancer outcomes

• Reduced inflammations

• Better adoption of healthy behaviours

Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)

Page 7: Smiles That Save Lives

Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)

Page 8: Smiles That Save Lives

Street, R. L., Elwyn, G., & Epstein, R. M. (2012)

Page 9: Smiles That Save Lives
Page 10: Smiles That Save Lives

So many opportunities for pharma to deliver holistic support

Page 11: Smiles That Save Lives

And deliver end-to-end support that drives better outcomes and commercial success

Page 12: Smiles That Save Lives
Page 13: Smiles That Save Lives
Page 14: Smiles That Save Lives
Page 15: Smiles That Save Lives
Page 16: Smiles That Save Lives
Page 17: Smiles That Save Lives
Page 18: Smiles That Save Lives
Page 19: Smiles That Save Lives

• Patients put off assessment • Arrive unprepared, and leave wishing

they’d asked for more • Miss vital diagnosis windows• At EVERY stage of the pathway

Page 20: Smiles That Save Lives
Page 21: Smiles That Save Lives

Timely treatment+

Brand performance

Educate+

Referrals

Activate+

Validate

Page 22: Smiles That Save Lives
Page 23: Smiles That Save Lives

1/5 not given enough information

An ocean ofonline content

CQC (2012)

Page 24: Smiles That Save Lives
Page 25: Smiles That Save Lives
Page 26: Smiles That Save Lives

A message that resonates can unlock understanding and acceptance

Page 27: Smiles That Save Lives

Engaged patients+

Improved performance

Improve understanding

+ acceptance

Connect to information

+ peers

Page 28: Smiles That Save Lives
Page 29: Smiles That Save Lives
Page 30: Smiles That Save Lives

• Giving patients control benefits their wellbeing

• Actively engages, instills can-do attitude

• BUT keeping track can be a burden

Page 31: Smiles That Save Lives

• Patients take comfort in a range of experts & specialists • BUT conflict and confusion from disparate sources• Can pharma produce digital ‘relationship managers’?• Systems with communication at the core, not complex restructures

Page 32: Smiles That Save Lives

Rapidrecovery

+Treatment efficiencies

Facilitate cohesive, patient-driven experiences

Facilitate patient-driven experiences

Page 33: Smiles That Save Lives
Page 34: Smiles That Save Lives

Macmillan Cancer Support (2012)

Page 35: Smiles That Save Lives
Page 36: Smiles That Save Lives

Gawande, A. (2014)

Page 37: Smiles That Save Lives

Facilitate qualityenvironments

Provide dignity+

purposeImprove lives

Page 38: Smiles That Save Lives
Page 39: Smiles That Save Lives
Page 40: Smiles That Save Lives
Page 41: Smiles That Save Lives