Upload
david-hunt
View
2.967
Download
0
Embed Size (px)
Citation preview
• Improved cardiovascular• Immune and
endocrine systems• Lowered risk of heart
disease and stroke• Increased speed
of recovery
• Improved cancer outcomes
• Reduced inflammations
• Better adoption of healthy behaviours
Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)
Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)
Street, R. L., Elwyn, G., & Epstein, R. M. (2012)
So many opportunities for pharma to deliver holistic support
And deliver end-to-end support that drives better outcomes and commercial success
• Patients put off assessment • Arrive unprepared, and leave wishing
they’d asked for more • Miss vital diagnosis windows• At EVERY stage of the pathway
Timely treatment+
Brand performance
Educate+
Referrals
Activate+
Validate
1/5 not given enough information
An ocean ofonline content
CQC (2012)
A message that resonates can unlock understanding and acceptance
Engaged patients+
Improved performance
Improve understanding
+ acceptance
Connect to information
+ peers
• Giving patients control benefits their wellbeing
• Actively engages, instills can-do attitude
• BUT keeping track can be a burden
• Patients take comfort in a range of experts & specialists • BUT conflict and confusion from disparate sources• Can pharma produce digital ‘relationship managers’?• Systems with communication at the core, not complex restructures
Rapidrecovery
+Treatment efficiencies
Facilitate cohesive, patient-driven experiences
Facilitate patient-driven experiences
Macmillan Cancer Support (2012)
Gawande, A. (2014)
Facilitate qualityenvironments
Provide dignity+
purposeImprove lives