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A group project accomplished in Creative Advertising 380 at Missouri State University. We volunteered as marketing associates for St. John's Hospital's organ donation and awareness drive. We planned and executed our campaign using buzz marketing, a donation event, social networking, and media coverage.
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Christa Gammon – Michael Gordon - KenrickNobles – Ben Sieve – Drew Wilson
Campaign Objective
Our objective for this campaign was to :
• create awareness and interest in
organ donation
• to obtain signatures of people wanting to become organ donors
Campaign Strategy
Our campaign strategy was to gain awareness and interest for
organ donation through social networking sites, media coverage,
buzz marketing strategies, t-shirts, and direct campus community interaction.
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Awareness Campaign
• Our campaign’s billboard, awareness poster, and event poster are designed to gain attention through their retro tattoo style by both young and mature adults.
• The hand drawn visual style creates unity with our tag line,
“Sign for Life”.
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Awareness Poster&
Billboards
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Networking• The x-50 campaign created both a Facebook page and Twitter
account where students and community members could follow our progress and receive updates.
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Media Coverage• x-50 campaign has been featured on/in:
Missouri State University printed paper and online website: “The Standard”
Donor Community Blog Website
Ozarkfirst.com
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Media Coverage
National coverage on cnbc.com
Tagsgf.com
Buzz MarketingFive coolers were placed around campus with stencils on the outside of each cooler reading “Organs in Transit” with our x-50 campaign logo on top.
Each cooler was set by a trashcan in high traffic areas on campus. • Glass• Library• Bear Paw Bearline Stop• Behind PSU• In front of Carrington Hall
Signs placed on trashcans read:
“Not donating your organs is like throwing them in the trash.”
Buzz Marketing
Athletic DonorsReached out to the various University athletes and explained x-50’s main goal of saving people’s lives through organ donation.
Presented with a chance to become donors, many gladly signed for life.
Athletic Donors
• Athletes included:
Men’s Soccer
Women’s Softball
Football
Women’s Golf
Men’s Basketball
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Athletic Donors
Swimming & Diving
Field Hockey
Women’s Basketball
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Donation Event
The Front Porch
Located right off of the “square” in downtown Springfield, MO, the Front Porch is an up and coming music venue that is known for it’s free concerts.
The Experience
Bands “Avian Sunrise”, “New York, New York”, and singer Rob Hunt all appeal to the more chilled atmosphere with still a youthful charisma.
The cool, relaxed “coffee house” welcomes free flow feelings and a chance for those to communicate passionately with a willing audience as oppose to a band
Rob Hunt
Avian Sunrise
New York, New York
Benefit Concert
During the show, the x-50 team worked on gaining signatures and engaging the Front Porch patrons.
In between the bands acts, the emotional and informative video “Ray Of Hope” played telling the story of an organ donors tragic death and the many lives his sacrifice touched.
At the beginning of the Artwalk, group members stood outside and handed out informational flyers about the x-50 project and promoted the Front Porch’s free concert.
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Donor Drive
ConcertOnlineAthletic DrivePersonal
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