Christa Gammon – Michael Gordon - KenrickNobles – Ben Sieve – Drew Wilson

Campaign Objective

Our objective for this campaign was to :

• create awareness and interest in

organ donation

• to obtain signatures of people wanting to become organ donors

Campaign Strategy

Our campaign strategy was to gain awareness and interest for

organ donation through social networking sites, media coverage,

buzz marketing strategies, t-shirts, and direct campus community interaction.

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Awareness Campaign

• Our campaign’s billboard, awareness poster, and event poster are designed to gain attention through their retro tattoo style by both young and mature adults.

• The hand drawn visual style creates unity with our tag line,

“Sign for Life”.

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Awareness Poster&

Billboards

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Networking• The x-50 campaign created both a Facebook page and Twitter

account where students and community members could follow our progress and receive updates.

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Media Coverage• x-50 campaign has been featured on/in:

Missouri State University printed paper and online website: “The Standard”

Donor Community Blog Website

Ozarkfirst.com

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Media Coverage

National coverage on cnbc.com

Tagsgf.com

Buzz MarketingFive coolers were placed around campus with stencils on the outside of each cooler reading “Organs in Transit” with our x-50 campaign logo on top.

Each cooler was set by a trashcan in high traffic areas on campus. • Glass• Library• Bear Paw Bearline Stop• Behind PSU• In front of Carrington Hall

Signs placed on trashcans read:

“Not donating your organs is like throwing them in the trash.”

Buzz Marketing

Athletic DonorsReached out to the various University athletes and explained x-50’s main goal of saving people’s lives through organ donation.

Presented with a chance to become donors, many gladly signed for life.

Athletic Donors

• Athletes included:

Men’s Soccer

Women’s Softball

Football

Women’s Golf

Men’s Basketball

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Athletic Donors

Swimming & Diving

Field Hockey

Women’s Basketball

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Donation Event

The Front Porch

Located right off of the “square” in downtown Springfield, MO, the Front Porch is an up and coming music venue that is known for it’s free concerts.

The Experience

Bands “Avian Sunrise”, “New York, New York”, and singer Rob Hunt all appeal to the more chilled atmosphere with still a youthful charisma.

The cool, relaxed “coffee house” welcomes free flow feelings and a chance for those to communicate passionately with a willing audience as oppose to a band

Rob Hunt

Avian Sunrise

New York, New York

Benefit Concert

During the show, the x-50 team worked on gaining signatures and engaging the Front Porch patrons.

In between the bands acts, the emotional and informative video “Ray Of Hope” played telling the story of an organ donors tragic death and the many lives his sacrifice touched.

At the beginning of the Artwalk, group members stood outside and handed out informational flyers about the x-50 project and promoted the Front Porch’s free concert.

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10%11%

30%

49%

Donor Drive

ConcertOnlineAthletic DrivePersonal

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