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Doing Well by Doing Good@LuckyIronFish
Source:Copenhagen Consensus Reports
”Number one challenge facing the world in terms of health
and economic impacts is iron deficiency”
Causes health complications and even death
Reduces work capacity by 20%
Loss on Global GDP of $70B
Iron Deficiency….
3.5 Billion people suffer from Iron Deficiency
Source: Micronutrient Malnutrition Unit- World Health Organization
Minimal
LowModerate
High
Cambodia Iron deficiency rates:- 55% of children under the age of 5- 43% of women of reproductive age- 50% of pregnant women
We started in Cambodia where..
Iron supplements and treatments
~10% increase in global iron deficiency ~20% increase in spending on iron supplementation
We need a Simple Solution
A Global Problem
A Simple Solution
Clean Boil for 10mins
Enjoy!
Happy fish 1.0 (beta fish)Lucky Iron Fish™
Development of the Lucky Iron Fish
Block of iron
Cultural understandingRecycled iron
Fading smile
Convex - iron release
Design Features
Comparison
~$30 per year~32% compliance rate~92% compliance rate
>$10 for 5 years
$500M $2M
Comparison
The Science • 3 Clinical trails completed • 4 more underway
• Increase in iron status (Hb, Serum Ferritin, SfTr• Rule out false data (CRP/AGP)
• 3 groups • Iron supplement, iron fish, and control
Competitive advantageEffective
Affordable
First to the market
Based on Science
Built on Values
FSC Certified
Buy One Give One
We donate a fish for every fish
sold
To date we have
donated 70,000 Units
Production Sales and Distribution
Health and Education
Strong Partnershi
ps
Recycled material
Packaging
Economic stimulus
Skills developmen
t
Educational programs
Quality control
program
NGO Support
Government
Improves health
Improves wealth
Features on and Awarded By
Supported by
This fish gets around
3.5 Billion people suffer from Iron Deficiency
Source: Micronutrient Malnutrition Unit- World Health Organization
Minimal
LowModerate
High
Lets put a fish in every pot
www.LuckyIronFish.com
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