Doing Well by Doing Good@LuckyIronFish

Source:Copenhagen Consensus Reports

”Number one challenge facing the world in terms of health

and economic impacts is iron deficiency”

Causes health complications and even death

Reduces work capacity by 20%

Loss on Global GDP of $70B

Iron Deficiency….

3.5 Billion people suffer from Iron Deficiency

Source: Micronutrient Malnutrition Unit- World Health Organization

Minimal

LowModerate

High

Cambodia Iron deficiency rates:- 55% of children under the age of 5- 43% of women of reproductive age- 50% of pregnant women

We started in Cambodia where..

Iron supplements and treatments

~10% increase in global iron deficiency ~20% increase in spending on iron supplementation

We need a Simple Solution

A Global Problem

A Simple Solution

Clean Boil for 10mins

Enjoy!

Happy fish 1.0 (beta fish)Lucky Iron Fish™

Development of the Lucky Iron Fish

Block of iron

Cultural understandingRecycled iron

Fading smile

Convex - iron release

Design Features

Comparison

~$30 per year~32% compliance rate~92% compliance rate

>$10 for 5 years

$500M $2M

Comparison

The Science • 3 Clinical trails completed • 4 more underway

• Increase in iron status (Hb, Serum Ferritin, SfTr• Rule out false data (CRP/AGP)

• 3 groups • Iron supplement, iron fish, and control

Competitive advantageEffective

Affordable

First to the market

Based on Science

Built on Values

FSC Certified

Buy One Give One

We donate a fish for every fish

sold

To date we have

donated 70,000 Units

Production Sales and Distribution

Health and Education

Strong Partnershi

ps

Recycled material

Packaging

Economic stimulus

Skills developmen

t

Educational programs

Quality control

program

NGO Support

Government

Improves health

Improves wealth

Features on and Awarded By

Supported by

This fish gets around

3.5 Billion people suffer from Iron Deficiency

Source: Micronutrient Malnutrition Unit- World Health Organization

Minimal

LowModerate

High

Lets put a fish in every pot

www.LuckyIronFish.com