Social Media In Palliative Care Communities 2 of 3 - Sinclair

Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” “ -Ferris Bueller’s Day Off (1986)

Social Media Explosion

• Information asymmetry

• Democratization of information

• Mass amateurization• Social media• Social networking• Metcalfe’s Law

• Small world phenomenon

• FOAF effect• Ambient awareness• Crowdsourcing• Power-law

distribution

Scholars

Religious

Political

Business

News

MediaIndividuals

Creation

Publication

Rela

tive

Volu

me

of In

form

ation

Time

Digital Text

To find something comparable, you have to go back500 years to the printing press, the birth of mass media –

which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking

control.”

“– Rupert Murdoch

Activities that integrate technology & social interactionaround the creation of words, pictures, video and audio”“ -Wikipedia

3 out of 4 Americans use Social Media Technology-Forrester, The Growth of Social Technology Adoption

6 billion minutes per day2 billion shared items per week10 million fans per dayAverage user has 130 friends

China•1.3 billionIndia•1.2 billionUnited States•307 millionFacebook•300 million +

FOAF EffectGood Hospice

in NY? Re-posted

Asked Russ & Nate

Russ asked someone

Russ tells me

Twitter replies

Replied to requester

Pallimed

First mention on Twitter

Re-tweeted in one hour

Re-tweeted again in few minutes

Other Points

• Crowdsourcing–Wikipedia

• Power-law distribution– Amazon

Questions to Consider

• Information wants to be free• Organizing without orgs• Transparency & participation• Resource utilization• JPSM use of social media• Social media strategy• Role in teaching effective use