New Products from the Tobacco Industry

1200 people die every day in the U.S. from tobacco related illnesses

That’s around 440,000 a year

5 million people die every year around the world

4,000 people under 18 try tobaccofor the 1st time everyday

1,000 become regular smokers

Then, why would the tobacco industry need to make new products?

Replace their customers

Now what?

Discourage people from quitting

Make it easier to use in public

What else?

Beat FDA regulation

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Marlboro Mix 9

• A kretek – cloved with fruit flavor • Launched in Indonesia • Aimed at urban population • (90% smoke cloves) • Contains 2x as many chemicals• Only costs $.78

Marlboro INTENSE

• Shorter• Much more INTENSE flavor • Much more INTENSE effects

Marlboro Snus

• Smokeless pouches• Keep in mouth until dissolved • Smokeless, not dangerless

Marlboro Snus Spearmint

Camel #9

• Aimed at girls and women• Promoted unlike an other product • Huge on the ground promotion

Camel #9

Camel Crush

• Squeeze the filter for custom Menthol flavor• Menthol is mint flavored • Coats the throat • Makes the experience interactive

80% of first cigarette experience is with a Menthol

Camel Nutty Menthol

• Test marketed in Asia• A new style of Menthol • Gives off aroma of nuttiness• Marketed as more socially acceptable

Camel Nutty Menthol

Camel Dip

Wintergreen coming soon

Camel Dissolvables

• Sticks

• Orbs

• Strips

Camel Sticks

• Like a toothpick

• Dissolves over 20-30 minutes

• Continuously releases nicotine

Camel Orbs

• Similar size as chewable vitamins

• Lasts 15-20 minutes

Camel Strips

• Exactly like a breath strip

• Dissolves the quickest

Camel Dissolvables

• Don’t know yet where they will be placed in the store

• Not yet tested outside of Camel

• Easily transported

• Easier to start

Encourage Congress to pass legislation Ask convience store owners not to sell or advertise these products

Educate other people about the dangers of these products

Try to encourage the industry to stop making these things

New Products from the Tobacco Industry

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