Embed Size (px)
DESCRIPTION
The tobacco industry never stops inventing new ways to hook teens. This powerpoint details all the new products they've come up with to addict another generation.
Citation preview
1200 people die every day in the U.S. from tobacco related illnesses
That’s around 440,000 a year
5 million people die every year around the world
4,000 people under 18 try tobaccofor the 1st time everyday
1,000 become regular smokers
Then, why would the tobacco industry need to make new products?
Replace their customers
Now what?
Discourage people from quitting
Make it easier to use in public
What else?
Beat FDA regulation
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Marlboro Mix 9
Marlboro Mix 9
• A kretek – cloved with fruit flavor • Launched in Indonesia • Aimed at urban population • (90% smoke cloves) • Contains 2x as many chemicals• Only costs $.78
Marlboro INTENSE
Marlboro INTENSE
• Shorter• Much more INTENSE flavor • Much more INTENSE effects
Marlboro Snus
Marlboro Snus
• Smokeless pouches• Keep in mouth until dissolved • Smokeless, not dangerless
Marlboro Snus Spearmint
Camel #9
Camel #9
Camel #9
Camel #9
• Aimed at girls and women• Promoted unlike an other product • Huge on the ground promotion
Camel #9
Camel #9
Camel #9
Camel #9
Camel #9
Camel #9
Camel Crush
• Squeeze the filter for custom Menthol flavor• Menthol is mint flavored • Coats the throat • Makes the experience interactive
80% of first cigarette experience is with a Menthol
Camel Nutty Menthol
Camel Nutty Menthol
• Test marketed in Asia• A new style of Menthol • Gives off aroma of nuttiness• Marketed as more socially acceptable
Camel Nutty Menthol
Camel Nutty Menthol
Camel Dip
Camel Dip
Wintergreen coming soon
Camel Dissolvables
• Sticks
• Orbs
• Strips
Camel Sticks
• Like a toothpick
• Dissolves over 20-30 minutes
• Continuously releases nicotine
Camel Orbs
• Similar size as chewable vitamins
• Lasts 15-20 minutes
• Continuously releases nicotine
Camel Strips
• Exactly like a breath strip
• Dissolves the quickest
• Continuously releases nicotine
Camel Dissolvables
• Don’t know yet where they will be placed in the store
• Not yet tested outside of Camel
• Easily transported
• Easier to start
Encourage Congress to pass legislation Ask convience store owners not to sell or advertise these products
Educate other people about the dangers of these products
Try to encourage the industry to stop making these things
