Mainstream Media and News Startups

Mainstream Media and News Startups

Bridging the Silos

Five Models of Collaboration

Distributive partnerships. Republishing content another news outlet created.

Co-reporting partnerships. Working together on reporting a story.

Content-creation partnerships. Creating content usually for a

legacy media partner.

Networked journalism partnerships. Memberships in formal metro-area blog or news-site networks.

Civic engagement partnerships. Juicing the involvement of citizens in public hearings or issues.

News Scoops – Not Enough

MSM needed to beef up content

News Startups needed some megaphones

the New Competition

Collaboration is

Steal Our Stories – Texas Tribune, Pro Publica

Rules for Stealing

Don’t edit.Use all internal linksPhotos not includedCan’t sell ads against itCan’t resellGive creditLink back

Syndicating Content

New England Center for Investigating Reporting

Monthly Syndication

Pro Publica – Co-Reporting

Reporting NetworkCo-produced with NPR. Published as part of Amazon’s Kindle Singles program

NY Times/Texas Trib Deal

WHYY & Public School Notebook

NBC & Voice of San Diego

Seattle News Partner Network

Oregon News Network

Pittsburgh Post-Gazette-Marcellus Shale partnership

Successful Journalism Networks

Honored the independence of the smaller sites.

Gave the network partners visibility.

Provided a community editor to spearhead the effort.

Provided some training – in social media, in selling ads, in legal issues – for the smaller sites.

Less Successful Networks

Partners were required to use a specific content management system.

Leadership changed: editors or community managers disappeared over the course of the project.

Resources disappeared.

The network was secret – not marketed well in the community.

NowcastSA - Civic Participation via webcasts, livestreams

Engaging Audiences: Interaction vs. Meaningful Engagement

KQED Public Radio Partners

WHYY Radio/Web Partners

NolaVie & New Orleans Times-Picayune

Thanks!

Jan Schaffer jans@j-lab.org@janjlab

www.j-lab.orgwww.kcnn.orgwww.j-learning.org