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Today, food routinely travels the globe to get to our kitchens, restaurants and grocers; during that trip events purposeful and incidental result in diminished quality, flavor and loss of goodness and value. Some food sellers deceive buyers by freezing food and selling it as fresh to take advantage of better pricing.
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Fresh Food or Frozen:Cell Membranes Tell The Story
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Today, food routinely travels the globe to get to our kitchens, restaurants and grocers.
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During that trip events purposeful and incidental result in diminished quality, flavor and loss of goodness and value.
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Some food sellers deceive buyers by freezing food and selling it as fresh to take advantage of better pricing.
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From harvest to consumption food changes far beyond the capabilities of our senses to detect.
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By the time there is an obvious change in smell, texture to the touch or structure that can be seen the food has already gone bad on a cellular level.
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About 50% of foods that claim to be fresh have been previously frozen, thawed and then sold as fresh.
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In fact fish is most often mislabeled as fresh after being previously frozen and then is sold for significantly higher fresh prices.
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Previously frozen and thawed foods lose flavor, nutrients and require more careful handling to be prepared safely.
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Unlike bananas which clearly show us how fresh they are, most all other foods are not so easily read.
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EFresh® can be used to measure meats, fish, poultry, fruits and vegetables .
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In fact the vitality of organically grown local foods clearly ‘scores’ better value than foods that travel long distances.
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EFresh® is based upon a medical diagnostic method that electrically illustrates the cell membranes in any biological entity.
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In foods, EFresh® measures the cell volume and vitality at the time of harvest, slaughter or catch. Then, it is used to track the food throughout the food chain to document changes and report where the food is in its life-cycle of freshness.
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Whether a single portion, restaurant’s supply or whole primal cut, EFresh® can be used to measure the food, without any ill effect and provide immediate clear and objective test results.
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Ideal for food processors, agricultural research or education, restaurants and grocers, as well as high-end consumers, the EFresh® system provides immediate and reliable test results to ensure food value, freshness and palatability.
EFreshR
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jdkutzko@ipgdx.com
By IPGDx, LLC
For more information or inquiries regarding direct investments, collaborative product development and
partnerships please contact below.
michaealsinger@ipgdx.com
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