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1
MARKET OF FOLDABLE LENSES IN CENTRAL UTTAR
PRADESH
Presented By: APARNA
(MBA III SEM)
Goel Institute of Technology & ManagementNear Indira Canal, Faizabad Road, Lucknow (U.P.) India
2
OUTLINE
Introduction Profile of CompanyObjectives of StudyData Analysis & InterpretationMajor FindingsETOP AnalysisSWOT AnalysisSuggestions
3
INTRODUCTION
About foldable lenses
About cataract surgery
Types of lenses
Global market of foldable lenses
Market of foldable lenses in Uttar Pradesh
4
PHACO SURGERY
5
PROFILE OF THE COMPANY
• The study has been done in Bio Tech Vision Care Pvt Ltd Based at Ahmadabad.
• Research and development activities for
eye care and the ophthalmic surgical business.
• Enhancing lens implantation through technologically advanced delivery systems
• New designs for intraocular lenses.
6
VISION OF THE COMPANY Enhancing vision, Expanding horizons
Quality of life by bringing an element of care, clarity and beauty into it, through the products
Primary aim is to continue to lead on the path of growth and high quality of operations.
Strong product portfolio
7
OBJECTIVES OF STUDY
Market research –meeting with clients to get to know the over all market of Central Uttar Pradesh
To understand company's operation in the market to achieve the business objective.
To analyse Primary Data and Secondary Data
8
OPERATIONS OF THE COMPANY
DOMESTIC MARKET –Indian Market covering all the states of India with well equipped field force.
INTERNATIONAL MARKET Global presence in 60 countries
including Europe, South America, the Middle East, North Africa, South-East Asia and
the SAARC Nations.
9
Research Design Descriptive
Data Source Primary & Secondary data
Research Instrument Questionnaire
Types of Questionnaire Structure and non-disguised
Sample Plan Lucknow/Kanpur /adjacent areas
Sample Size 50 opthalmologist
Sampling Procedure Non Probability sampling(Judgment sampling)
Sampling method Personal survey method through questionnaire
Analysis Descriptive statistics by SPSS & Excel
VARIOUS PARAMETER USED IN RESEARCH
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Average per day surgery
Type of cataract surgery
14%
64%
22%
No. of surgery each day
123
70%2%
22%
6%
Type of cataract surgery
1-PHACO2-EXTRACAPSULAR3-INTRACAPSULAR4- OTHERS
DATA ANALYSIS & INTERPRETATION
11
26%
68%
6%
TYPES OF LENSES USED
1-RIGID 13 2-FOLDABLE 34
3SINGLE PIECE IOL 3
60%
40%
Reasons to use foldable lenses
1-EASY2-LESS RISK
12
32%
68%
Pricing of foldable lenses
1-Premium Price 2-Economical
56%
44%
DEGREE OF SAFTY BY FOLDABLE
LENSES1- VERY SAFE 2-SAFE
13
46%
54%
EFFECT OF PREMIUM PRICE TO PATIENT
1-No 2-YES
68%
32%
PREFERENCE OF BRANDS
1-INDIAN 2-FOREIGN
14
62%
32%
6%
DEGREE OF RELEVANCE OF FOLDABLE LENSES
1-VERY RELEVANT2-RELEVANT3-LESS RELEVANT
56%22%
22%
Opinion About Phaco Surgery
1-strongly agree
2-agree
15
22%
48%
30%
Opinion about the Qual-ity of Biotech Lenses
1Strongly agree2-Agree3Niether agree nor disagree
2%18%
38%
26%
8%
8%
AGE GROUP
1-BELOW 35 2-36-403-41-45 4-46-505-51-55 6-56-60
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MAJOR FINDINGS
Factors of using foldable lensesEasy to implant • Less risk factors Not much affect of price of the
lenses More advanced technology Less chances of opacity Better than hard lenses Market share of the company in UP
-35%
17
Environmental sector Nature of Impact IImpact of each sector
Economic
Economic development in developing countries and an ageing population in developed parts of the world can be attributed to the increase in demand.
MarketThe global market for intraocular lenses (IOLs) used in cataract surgery continues to increase as the number of patients requiring cataract operations grows.
InternationalIndia needs to be more in exports of IOL in comparison of US ,Europe China ,.
Political IOL has no political value
Social Eradication of blindness amongst people
SuppliersBulk Suppliers are available in India And raw material are plastic like abs, pc, nylon-6, pp, pmma-acrylic
TechnologicalTechnological up gradation of industry is in progress
ETOP ANALYSIS OF FOLDABLE LENSES
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• STRENGTH • WEAKNESS
• THREAT• OPPERTUNI
TY
*
MULTINATIONAL
COMPANY* OWN
R&D
* DOMESTIC MARKET
COVERAGE
* FOREIGN BRANDS
* HEAVIY COMPETITION IN SURGICAL PRODUCTS
*
* HIGH GROWTH POTENTIAL * SOCIAL ATTENTION
TOWARDS HEALTH DUE TO MERE DISPOSABLE
INCOME * HIGHER LIFE
EXPECTANCY RATE
SWOT ANALYSIS
19
SUGGESTIONS
The supply chain management need to be improved as during the month they had some brands out of stock.
The sales force may work more aggressively to get more market share .
The Field force should concentrate more on the Premium range of products to get more margins.
The company should restrict to a single model to get more market share
20
Thank you for your attention !
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