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Craig Rispin CSP
Let’s Start the Conversation About WHY
You Have to Innovate...
Did You Know - That in 2028?
Video & Discussion
Discuss with a Partner:
What Did You Find Most Interesting in the Video?
We’re Really Living in a Exponential Change
Where iPhones are More Valuable Than Oil
And 116 Startups are Valued at More Than
$1 Billion
Uber - World’s Largest Taxi Company, Owns No Vehicles
Airbnb - World’s Largest Accommodation Provider, Owns No Real Estate
Facebook - World’s Most Popular Media Owner, Creates No Content
Alibaba, The Most ValuableRetailer, Has No Inventory
Billions of Customers are Having Incredible
Experiences...
Then They Turn Up at Your Day Hospital...
Discuss...
“If change is happening on
the outside faster than on
the inside -the end is in
sight.”
-Jack Welch
Innovation Imperative:The Ultimate Survival Tool
What is Innovation?
“Innovation is creativity applied for a
commercial gain.”
“The term innovation means a new way of doing something. It may refer to
incremental, radical, and revolutionary changes in thinking, products, processes,
or organisations.”
Max Mckeown - Financial Times
What’s Stopping Innovation?
Exploitation vs ExplorationExploitation:
Ongoing execution of learned successful behaviours - business as usual.
Exploration:
Search for new ideas and behaviors to revitalise business.
Take a Broader View on Innovation...
10 Types of Innovation
Business Model
Networks& Alliances
HumanCapital
CoreProcesses
EnablingProcess
ChannelManagement
ServiceOffering
ProductSystems
ProductPerformance
BrandPromise
CoreProcesses
CustomerEngagement
Tom Peters (of In Search of Excellence)
Says Innovation is Easy You’re Just Hanging Out with the
Wrong People!
Tom Peters: Innovation is Easy!
Open Innovation “Cake” Five Ingredients:
Permission
Time
Space
Education
Process
#1 Apple
“Craig fail quickly!”
Southwest Airlines
Blended Winglet
Innovation=Cost Savings Too!
First Airlin
e with
Website
Jet Engine Pressure
Cleaning Saves 1.9% on Fuel Costs
#2 Google
“Craig manage the innovation funnel.”
Idea GenerationIdea Assessment and Evaluation
Development Commercialization
The Innovation Funnel:For every 1,000 new ideas, 100 have potential, 10 get developed,
and 1 becomes a success!
The Innovation Funnel
Ideas and Creativity are the Raw Materials of Innovation
But Few People Have Ever Attended a Creative Thinking or Innovation Course
Brainstorming is the One Method Most Mentioned
But There are Many, Many More Thinking Systems:
Edward de Bono’s 6 Thinking Hats, Lateral ThinkingMetaphorical Thinking, SCAMPER, TRIZ
How to Bake Your Innovation Cake:
Preheat the Oven
Gather Your Ingredients
Measure & Mix
Bake
Icing
Preheat
Preheat - TEDMED.com
Gather
Gather - Idea Jam
Gather Ideas:Hold a Hackathon
Measure & Mix
Bake
Starwood’s aloft Hotel Brand
Icing
The Icing?
Craig Rispin CSP
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