Craig Rispin CSP

Let’s Start the Conversation About WHY

You Have to Innovate...

Did You Know - That in 2028?

Video & Discussion

Discuss with a Partner:

What Did You Find Most Interesting in the Video?

We’re Really Living in a Exponential Change

Where iPhones are More Valuable Than Oil

And 116 Startups are Valued at More Than

$1 Billion

Uber - World’s Largest Taxi Company, Owns No Vehicles

Airbnb - World’s Largest Accommodation Provider, Owns No Real Estate

Facebook - World’s Most Popular Media Owner, Creates No Content

Alibaba, The Most ValuableRetailer, Has No Inventory

Billions of Customers are Having Incredible

Experiences...

Then They Turn Up at Your Day Hospital...

Discuss...

“If change is happening on

the outside faster than on

the inside -the end is in

sight.”

-Jack Welch

Innovation Imperative:The Ultimate Survival Tool

What is Innovation?

“Innovation is creativity applied for a

commercial gain.”

“The term innovation means a new way of doing something. It may refer to

incremental, radical, and revolutionary changes in thinking, products, processes,

or organisations.”

Max Mckeown - Financial Times

What’s Stopping Innovation?

Exploitation vs ExplorationExploitation:

Ongoing execution of learned successful behaviours - business as usual.

Exploration:

Search for new ideas and behaviors to revitalise business.

Take a Broader View on Innovation...

10 Types of Innovation

Business Model

Networks& Alliances

HumanCapital

CoreProcesses

EnablingProcess

ChannelManagement

ServiceOffering

ProductSystems

ProductPerformance

BrandPromise

CoreProcesses

CustomerEngagement

Tom Peters (of In Search of Excellence)

Says Innovation is Easy You’re Just Hanging Out with the

Wrong People!

Tom Peters: Innovation is Easy!

Open Innovation “Cake” Five Ingredients:

Permission

Time

Space

Education

Process

#1 Apple

“Craig fail quickly!”

Southwest Airlines

Blended Winglet

Innovation=Cost Savings Too!

First Airlin

e with

Website

Jet Engine Pressure

Cleaning Saves 1.9% on Fuel Costs

#2 Google

“Craig manage the innovation funnel.”

Idea GenerationIdea Assessment and Evaluation

Development Commercialization

The Innovation Funnel:For every 1,000 new ideas, 100 have potential, 10 get developed,

and 1 becomes a success!

The Innovation Funnel

Ideas and Creativity are the Raw Materials of Innovation

But Few People Have Ever Attended a Creative Thinking or Innovation Course

Brainstorming is the One Method Most Mentioned

But There are Many, Many More Thinking Systems:

Edward de Bono’s 6 Thinking Hats, Lateral ThinkingMetaphorical Thinking, SCAMPER, TRIZ

How to Bake Your Innovation Cake:

Preheat the Oven

Gather Your Ingredients

Measure & Mix

Bake

Icing

Preheat

Preheat - TEDMED.com

Gather

Gather - Idea Jam

Gather Ideas:Hold a Hackathon

Measure & Mix

Bake

Starwood’s aloft Hotel Brand

Icing

The Icing?

Craig Rispin CSP