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Charity Comms' Director Vicki Browning lifts the lid on social media's top myths and looks at how charities can make the most of this vital tool.
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Social Media Mythbuster
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Myth The First
Social Media is Free
Social Media Champions: Diabetes UK
Myth The Second:
A Facebook page is a social media strategy
Social Media Champions: Gingerbread
Myth The Third
You can’t control social media
Social Media Champions: Breast Cancer Care
Myth The FourthYou can’t fundraise on social
media
Social Media Champions: MS Society Join the Fightback
http://www.youtube.com/watch?v=4c75j215K7k&feature=plcp
Social Media Champions: MS Society Join the Fightback
Myth The Fifth
We must have a presence on all the latest channels
Social Media Champions: WPA Animal Protector
Myth The Sixth
Social Media is cosy
Social Media Champions: Dyslexia Action
Myth The Seventh:
An audience is a community
Social Media Champions: RNLI
Myth The Eighth
It’s all about the numbers
http://www.youtube.com/watch?v=KrXqjkQWkng
Social Media Champions: Missing People: The Big Tweet
Social Media Champions: Missing People: The Big Tweet
Myth The Ninth
Our audience doesn’t do social media
Digital Champions: Diabetes UK
Social Media Mythbuster Resources
www.charitycomms.org.uk
CharityComms’ Guide to Social Media for Charities: http://www.charitycomms.org.uk/articles/charitycomms-guide-to-social-media-for-charities
CharityChap: http://charitychap.com/
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