1. Myth #1: Mobile Advertising is a big promisebut it still
doesnt happen much at the moment
2. The smartphone becomes a prefferred channel to enter the
web
3. The users are there: mobile web browsing and app usage is
soaring
4. The SamrtPhone boom is the major catalyst For mobile media
budgets to grow And the advertising & media market acts
accordingly
5. Mobile ad requests are already large scale
6. Many predictions of market size Its the trend that
matters
7. The fastest growing digital media channel "Mobile
advertising obviously has a lot of potential and power. There's a
lot of debate about whether it will take off we think it will,
driven by iPhone and Android development.," Sir Martin Sorrell WPP
chairman DECEMBER 09
8. Myth vs. Reality #1 Mobile media becomes an integral part of
the media mix say Mark Read, chief executive of WPP Digital. "The
absolute revenues now are tiny, but you can see how these things
are starting to fit together.''
9. Myth #2: A small screen=limited UX= limited advertising
experience
10. A new era of advertising The closest to consumer form Of
advertising ever
11. New capabilities of this media platform triggers a whole
new set of advertising capabilities TOUCH LBS - GPS VIDEO
ACCELOMETER Motion Detection REAL TIME
12. VW CC 2010 iPhone campaign CLASSIC touchVERTISING
13. DOCKERS first shakable ad campaign ACCELOMETER
http://www.youtube.com/watch?v=NwnuwGhcpRU&feature
14. iAD Nissan Leaf campaign Meet the Future
http://www.youtube.com/watch?v=a-_xa_m7MXU
15. McDonalds location based campaign OVI MAPS The landing page
supplied driving and walking directions Results: 7%CTR 39% of the
users who clicked through to the landing page, clicked on the
button for directions to the nearest store
16. Devices with integral GPS Enable brands to meet specific
needs related to time and space A great opportunity for the retail
sector
17. Mobile Video touchVERTISING - UbiSoft Interactive video pre
roll 3 sorts of call to action: 1. Mobile web page 2. App download
page in the apple app store 3. Amazon Mobile > Direct Purchase
5.4% CTR .
18. ShupherSal video campaign
19. Mobile Real time touchVERTISING - VOLVO This campaign
incorporates twitter updates in real time on the display
banner
20. Myth vs. Reality #2 Mobile: an upgraded adv. Experience
when done right The challenge is educating the creative teams to
understand and utilize the smart phone capabilities
21. Myth #3: mobile advertising fits only teens and young
adults
22. Smart Phone Demographics ADMOB January 2010
23. Myth vs. Reality #3 Mobile advertising, specifically in
Smart phones, fits a wide target audience
24. Myth #4: mobile advertising is kicking WW, but not yet in
Israel
25. A sample of advertisers in POSITIVE MOBILE PositiveMobile
network 4
26. A sample of advertisers in POSITIVE MOBILE PositiveMobile
network 4
27. Positive Mobile shows positive inventory growth
28. Myth vs. Reality #4 Israel is a bit behind US and European
markets, but a substantial market is already evolving
29. Myth#5: mobile advertising is In mobile phones
30. The share of of ad requests from mobile devices which are
not phones is on the rise 17% blue graph: ,Sony PSP ,iPod Touch
Nintendo Dsi
31. Like these iPad campaigns
32. Myth vs. Reality #5 Advertising in Mobile/portable
devices
